Ep. 487: Supercharge Your Lead Generation – 3 Ways to Unleash the Power of AI

3 Ways Agents Can Use AI for Improved Lead Generation

Artificial intelligence (AI) can augment a real estate agent’s lead generation with improved targeting, enhanced efficiency, and less laborious content marketing.

Artificial intelligence has already changed what the future looks like—there isn’t a single industry where it hasn’t made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities.

In this Silver Dollar episode, we share three ways agents are using AI to improve their entire lead generation process, with the ultimate benefit being the ability to make more commission faster. Agents who implement AI technologies into their business can profit from:

  • Improved targeting
  • Enhanced efficiency
  • Easier content production

When you listen to the episode, you’ll discover some of the advances AI has made in predictive analytics that can identify homeowners in your market who are likely to move in the upcoming year. Just imagine the time and money you could save if you knew with greater certainty the people best primed to sell a home! We review our free predictive analytics service and showcase a webinar we cohosted with Catalyze AI—a company specializing in the identification of beneficiaries who want to sell inherited properties. (You can get a extraordinary offer from them when you click the link below.)

You’ll also receive some well-informed advice courtesy of Ray Ellen, a previous Stay Paid guest, about how to effectively use chatbots to perform a range of administrative tasks, from answering FAQs to qualifying leads. For example, have you ever wondered whether people respond more or less favorably to being told they are interacting with a bot?

Finally, you’ll get some nifty tips for using ChatGPT to generate content for your emails, social media posts, and newsletters. (Did you know that it will even create video scripts?) We share some of the best prompts and ways to refine results until you get exactly what you need.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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