From Contacts to Connections: How to Build a Winning Customer Database for Long-Term Success
It isn’t the number of contacts you have that matters—it’s the type and quality of the information about them that makes a customer database so valuable.
It doesn’t matter what type of business you have—if you’re a service professional, the value of your business is intricately connected to your list of contacts. But it isn’t just the sheer number of people that’s important; rather, it’s the type, quality, and depth of information you have about them.
The data you gather will enable you to build stronger relationships that lead to more repeat and referred business. It’s also a firm foundation for valuing your business when it comes time to sell it or pass it on to the next generation. This is why you should take steps to ensure the info you gather is as robust as possible.
In this Silver Dollar episode of Stay Paid, we show you how to build a customer database, emphasizing the types of information it should ideally include and the various ways you can get it. We also share strategies for how you can organize this data so that it informs your daily activities.
But perhaps the most important tip comes at the end of the episode. Listen to discover the one thing that will make the difference between a gold mine that will grow your business and a colossal waste of your precious time.
We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!
Connect | Resources
To find a person’s contact information, consult these sources:
For more helpful information, check out these blogs:
- “How to Build an Effective Contact Database in Under 5 Minutes”
- “Get to Know Your Clients with the F.O.R.D. Method”
- “The Best Email Segmentation Strategies for Real Estate Agents”
Free database template
Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners!