The Best Instagram Marketing Strategy: Find a Niche and Forsake All Others

Consistently writing for a niche audience and providing them with information they want will ensure you turn followers into paying clients.

Marie Lee, this week’s guest on Stay Paid, had been using multiple strategies to generate leads for her real estate business, but she wasn’t getting the traction she needed. That’s when she made a radical decision to abandon all her tactics in favor of one—posting useful content on Instagram.

This actually proved successful—to an extent. Marie had some stiff competition in the Nashville, Tennessee market, so while she was able to attract followers, she was having a difficult time converting them into clients. She needed to find a way to differentiate herself from the other agents in the area. That’s when she made her next major change.

Studying the market and her competitors, Marie decided to devote herself to providing information to two select niche audiences: Nashville’s first-time homebuyers and people wanting to relocate to Nashville from out of state. Her strategy paid off. In two years, she closed multiple transactions worth $10 million and today reports that 70% of her business comes from organic traffic to her Instagram account.

When you listen to her interview, you’ll hear the details of her content strategy, including examples of her content ideas, use of hashtags (yes, hashtags are still very much alive), and the deliberate way in which she posts content. You’ll also find out the seamless technique she uses to transition prospects to conversations offline and how she stays top of mind with leads she moves into her pipeline.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

Connect | Resources

• Connect with Marie on Instagram: @movemetotennessee
• Recommended book: The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Timothy Ferriss

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Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners!

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