Ep. 448: The Easy Way to Use Handwritten Notes to Generate Phenomenal Growth

While You Can’t Knock on 1,000 Doors a Week, You Can Send 1,000 Handwritten Notes

Here’s How

Unlike any other type of marketing material, handwritten notes get a 99% open rate. Handwritten notes are rare, personal, and for the business professional who sends them to their clients, a way to make a lasting impression that encourages referrals and repeat business.

Rick Elmore is a former NFL player turned entrepreneur. His journey into business ownership started while he was working in sales and taking college classes. While attending a marketing class, he learned that handwritten notes, with their 99% open rate, have the highest engagement rate of any other medium, including emails, phone calls, and text messages.

He went back to his job thinking that if it meant he could get in front of 99% of the people he wanted to connect with, sending handwritten notes was worth a shot. Six weeks and 500 notes later, he surpassed his monthly quota by 82% and made $28K in commission.

That’s when Rick knew he was onto something big.

Today, Rick is the founder and CEO of Simply Noted, a company that provides state-of-the-art, machine-written notes that mimic natural handwriting. His investment in technology, attention to the smallest details, and refusal to settle for any result that wasn’t indistinguishable from the real thing has caused Simply Noted to succeed where so many other companies have failed.

When you listen to Rick’s interview, you’ll hear not only about how his time in the NFL helped shape his approach to business but also about the learning curve and painstaking process he went through to find the right engineers and build the right equipment that has put his product in a league of its own.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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