So you’re not sending a holiday mailer. Maybe your marketing budget has flown out of the window or you suffer from a case of the bah humbugs. These are both viable options, but they’re not a good enough reason. The truth is, if you’re not sending a holiday mailer, you’re missing out on a valuable opportunity to both spread holiday cheer and market yourself.

It’s more meaningful than a holiday card.

A holiday card is great, but it’s just that, a card. Meaning that more than likely it will end up lost in a stack of the various other cards that your clients receive. A holiday mailer—like American Lifestyle magazine—can be customized in a multitude of ways so that it adds more value and meaning. From special seasonal covers to various festive content options, your traditional holiday card transforms into a 48-page high-quality magazine. You can even personalize your Front Inside Cover letter to include a recap of your year, a soft appeal for referrals, and wish them a happy holiday.

Your clients deserve it.  

Take a look around. See that new couch that you spend the weekends cozying up on? Or the slew of toys blanketing your kids’ playroom? They’re there because of your clients. Yes, you’ve worked your tail off, but a commission check doesn’t appear out of thin air. Your clients entrusted one of the biggest purchases of their lifetime with you, and they deserve a thank you. You’ve created a mutually beneficial relationship that warrants a little recognition. Convey your gratitude to both past and current clients with a holiday mailer. It’s a simple, yet meaningful gesture, and your clients will appreciate it more than you assume.

Think about the future.

Your clients’ homes will be brimming with guests. From long lost relatives to neighbors, the increase in foot traffic can be extremely beneficial to you. Sending a personally branded holiday mailer that features your headshot, logo, and contact information is a great way to not only capture the attention of not only your clients, but also future prospects, potentially keeping your pipeline full well into the New Year.

The holidays are rapidly approaching, and it’s still not too late to send a valuable season’s greetings to those who matter the most.