So you’re not sending a client holiday gift this year. Maybe your marketing budget has flown out of the window or you suffer from a case of the bah humbugs. These are both viable options, but they’re not a good enough reason. The truth is, if you’re not sending a holiday gift, you’re missing out on a valuable opportunity to both spread holiday cheer and market yourself.
We suggest having us mail a personally branded magazine to your top clients. Here’s why:
It’s more meaningful than a holiday card
Click here, and we’ll send a free PDF sample of our most recent issue to your inbox.
A holiday card is great, but it’s just that, a card. Meaning that more than likely it will end up lost in a stack of the various other cards that your clients receive. A holiday mailer—like an of our four personally branded magazines—can be customized in a multitude of ways so that it adds more value and meaning. From special seasonal covers to various festive content options, your traditional holiday card transforms into a 48-page high-quality magazine. You can even personalize your Front Inside Cover letter (at no additional cost!) to include a recap of your year, a soft appeal for referrals, and wish them a happy holiday.
Your clients deserve it
Take a look around. See that new couch that you spend the weekends cozying up on? Or the slew of toys blanketing your kids’ playroom? They’re there because of your clients. Yes, you’ve worked your tail off, but a commission check doesn’t appear out of thin air. Your clients entrusted one of the biggest purchases of their lifetime with you, and they deserve a thank you. You’ve created a mutually beneficial relationship that warrants a little recognition. Convey your gratitude to both past and current clients with a free subscription to your personally branded magazine that will arrive every other month for the full year. It’s a simple, yet meaningful gesture. Your clients will appreciate it more than you assume., and you’ll stay top of mind!
Think about the future
Your clients’ homes will be brimming with guests. From long lost relatives to neighbors, the increase in foot traffic can be extremely beneficial to you. Sending a personally branded magazine filled with seasonally appropriate, enjoyable content that features your headshot, logo, and contact information is a great way to not only capture the attention of not only your clients, but also future prospects, potentially keeping your pipeline full well into the New Year.
The holidays are rapidly approaching, and it’s still not too late to send a valuable season’s greetings to those who matter the most. Get your no obligation estimate today.
