After a non-stop summer, the fall market can seem a little daunting for new agents. However, the change of seasons offers a great opportunity to freshen-up open house tactics, and ensure that your listings move as quickly as they did during the warmer months.
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Below are four different ways to take advantage of autumn, and set your open houses apart from your competition this season.
Create festive curb appeal
The exterior is the first thing that prospects will take note of when they pull up to your listing. Consider utilizing the best parts of fall to create curb appeal that will entice buyers, and help them envision themselves in the home. Simple changes like incorporating pumpkins into indoor and outdoor decor, and placing colorful mums on the front porch will create an attractive exterior.
Bring fall scents indoors
Warm cinnamon and pumpkin spice are quintessential fall aromas. Fill your listing with these beloved smells—by burning a seasonal candle or placing potpourri in the entryway—and buyers will end up wanting to spend the rest of the day nestled in the house. You can even swap out the traditional baked goods for apple pie cookies that will create an aroma that buyers won’t be able to resist.
Attend seasonal events
Getting the word out about your open house is a must, regardless of the time of year. Fortunately, the fall provides various seasonal events that double as opportune advertising platforms. In addition to your traditional tactics, be sure to make an appearance at fall festivals or farmer’s markets to connect with potential prospects—you never know who you’ll come in contact with!
Revamp your marketing materials
Change is a good thing, and the new season gives you the perfect excuse to revamp your open house marketing materials. Adding a seasonal flair—by way of design or wording—will resonate with prospects. For inspiration, download our premium fall open house kit (it’s only $9.99 and you get a ton of items) to use during your next event.
At the end of the day, the fall market shouldn’t discourage you. Use the above tips to help you host memorable and successful open houses throughout the season.
