More desirable and engaging than static content, capable of capturing greater attention and more conversions, interactive content is hard to beat.
Take a look at your email inbox. If it’s anything like mine, it’s filled with promotions and random subscription emails. This influx of annoyance can make it challenging to notice new emails you receive, let alone open and engage with them. Now imagine how your customers go through the same experience.
If your emails are going to resist the black hole of the trash file, they’ll need to be welcomed as something desirable and engaging, capable of capturing attention and earning clicks. That’s why we recommend sending interactive content.
How interactive content enhances your marketing
Consumers are very familiar with static content that is passively consumed such as blog posts, videos, and infographics. More novel is interactive content that invites or requires their input. Examples include games, polls, calculators, and quizzes. According to one source, “Interactive content draws your audience in, offering an immersive and customized experience that encourages active participation. By making the content dynamic, you’re not only enhancing engagement but also creating a memorable experience that resonates.”
3 reasons to leverage interactive content
Incorporating interactive elements into your marketing allows you to go beyond traditional methods, fostering a stronger connection with your audience. Here are three key ways interactive content can augment your marketing efforts.
1. Interactive content gives you a deeper understanding of your audience
Interactive content gives you direct insight into your customers’ and prospects’ behaviors and preferences. By tracking engagement their engagement—for instance, what they consume, how long they linger, choices they make—you can better understand what your audience finds appealing and how and where your audience prefers to interact. This data is invaluable, enabling you to tailor marketing efforts with precision.
How your audience interacts with your content can provide valuable marketing insights.
2. Interactive content can drive higher conversions
According to Forbes, in 2024, 62.3% of businesses reported using interactive content in their marketing, which is little wonder considering those using interactive content convert at a rate six times higher than their competitors who do not. Additionally, while there are multiple forms of interactive content, in 2022, 52% of marketers from across the globe said that interactive emails were the most effective content marketing tool.
3. Interactive content enables you to stand out
Interactive content gives smaller brands a way to compete with industry giants through unique, memorable experiences. In addition to the examples already mentioned, by leveraging interactive tools like live webinars, dynamic maps, and augmented reality, you can create a creative, reusable resource that keeps audiences engaged and returning.
Try our premier interactive Digital Magazines
You can share your Digital Magazine, in whole or in part, in email or text or post to social media. Everywhere it goes, your branding goes too!
If you think you might want to explore integrating interactive content into your marketing, you’ll need to be prepared to dip into your budget a little more than you may be used to. While you can find a qualified freelancer to write a blog at a reasonable cost, you’ll shell out more for an experienced UX designer who can produce a satisfying interaction. But for only $4.99 for your first month, you can get our Digital Magazines plus four other tools that make up our Digital Marketing Platform.*
Your customers will appreciate these digital masterpieces for their professionally crafted, interactive, shareable content and stunning images. You’ll benefit from their ability to cut through the noise while enjoying the brand recognition that comes from heightened engagement rates and the profit that results from more conversions. (Plus, you’ll experience the satisfaction of knowing that you out-class your competition.)
Every issue is personally branded to you and automated for delivery once a month on your choice of day. In addition to their highly readable articles that span the realms of educational and entertaining content, these coveted publications include an array of delicious, printable recipes and beautiful images. You and your recipients can share excerpts or an entire publication on social media or via text or email. And at the top of every page is any easily found button recipients can use to contact you.
Click here to get 30 days of the entire Digital Marketing Platform—all five tools, including our Digital Magazine—for only $4.99.
The takeaway
These digital magazines are written and designed by our talented team of in-house professionals with both you and your recipients in mind. They’ll not only be well-appreciated by your recipients but also give your email marketing strategy a unique edge over your competition.
*Customers can opt to purchase our Digital Magazines on a stand-alone basis but receive the best value when they purchase the full platform.
