Renters and first-time homebuyers make for great clients, but they usually aren’t interested in ownership because they have been educated on how to get started. Pick up the phone!!! Spread the word and fill your funnel with sweet leads.

Video Transcription

Alright guys so you’ve heard me say in past videos that renters are a great source of leads for you especially if you’re after first-time homebuyers because a lot of times renters have never bought a home, so today I want to talk to you about calling an apartment complex to help you generate those leads and give you some tips that will help you in your cold calling.

Script.

So the first tip I’m going to give you, it’s the first thing you need in cold calling, it’s the most obvious, but you need a script. So there’s tons of real estate scripts out there you just go to Google. Google real estate scripts you’re gonna get a ton, but I’m gonna actually put in the comments below a link to some scripts that will help you call renters to generate some leads.

Names and numbers.

The second thing you’re gonna need when you prepare to cold call is you’re gonna need the names and numbers. So where do you go to get these? You can actually for free go to whitepages.com and you can actually type in an address and not only will it list that address and if it has the numbers show the number it will actually
list the neighbors so you can grab that put it into your CRM put it in Excel now the caveat I’ll give you is that you have to abide by the Do Not Call list so you’re gonna want to get the Do Not Call list and make sure you cross-reference and if you don’t want to deal with that hassle you can actually go to a site like infousa.com, they can provide for you the names addresses phone number that actually abide by the Do Not Call list.

Website.

The third thing you’re gonna want to do as you prepare to cold call is that you’re gonna want to go to that apartment complex website you’re gonna want to call the leasing agent, find out how much that renter is paying on an annual basis for the unit the reason why you want this is this is the pain point this is the reason why you’re calling how you’re gonna sell them to come to your seminar or book an appointment because they’re spending X on an annual basis and that’s just being thrown away they’re not investing it into their future they’re not getting equity into the home and you can capitalize on that.

Campaigns.

Guys then what you want to do is do two different call campaigns. You want to do a call campaign to set a personal appointment with that renter or do a call campaign to invite them to a seminar on first time home buying. If you remember in a previous video I talked about how to host a great seminar so you want to set yourself up load up your CRM load up your dialer and call and what you want to do is call them up and just say hey prospect X reason for my call my name’s Luke I’m with Luke Acree real estate. I’m calling you because I’ve actually got a ton of interest from people in your exact apartment complex interested on knowing what it takes to actually purchase their first home because I know you guys that 123 Main Street are spending about twenty thousand dollars on an annual basis on your renting and I know you’re probably like the other renter I talked to who knows they’re just kind of throwing that away and not investing that into equity in a home and I’m hosting a seminar on what it takes to purchase a home what it takes to get pre-approved for a mortgage and I wanted to invite you to that seminar. At this point you obviously want to listen, hear how they respond. If they open up the opportunity you can try to book an appointment with them personally or try to invite them to the seminar.

The takeaway.

So there you have it guys there are some tips on what you need to prepare to make a great cold calling campaign to help you dominate that local apartment complex. If you like these tips subscribe to our YouTube channel, and comment below let me know how you called renters what you do to set yourself up for a great cold-calling campaign. Check us out on Instagram or Facebook but most importantly—take action on this today!