Do whatever it takes to attend Grant Cardone’s 10X Conference. It will change everything you know about being an entrepreneur.

2018’s 10x Growth Con was an event to be reckoned with. Even though it was only the second time Grant Cardone and his team had thrown the event, the turnout was incredible. While most conferences take years to gain momentum, it’s no surprise that Grant was able to build attendance to nearly 10,000 salespeople in just two years.

Since there were a ton of wonderful speakers and strategies on display, I wanted to write a blog on the most striking things I was inspired by.

1. Businesses fail during the time between ideation and monetization

Naveen Jean pointed out that ideas are worthless; the value comes with execution. In a world where so many businesses accrue massive debt before they net a single dollar, it’s crucial that you move forward with action, by selling that idea as quickly as possible. Never make excuses, because excuses lead to delays, and before you know it, you’ll have failed before you began.

2. Sales solves all

You need to measure all of your decisions against your ability to produce income. When you net more, you have the freedom to do more. Sales allow you to stay cash-positive from day one.

3. The road to paradise begins in hell

The great parts of life come from hard work. You have to do what others won’t to live like others can’t. There is no substitute for focused persistence, but remaining persistent can be very painful, especially when your efforts are met with failure after failure. The good news is that, as long as you are consistent, you will achieve success. Tim Grover spoke heavily on this philosophy.

4. The difference between 99% and 100% is the difference between freedom and servitude

You have to make a decision to commit completely, and only then can you expect victory. It has been likened to burning the bridge behind you. Create a situation where retreat is not an option and you will find yourself fighting that much harder to win.

5. Every great business is evangelical about its mission and the leader should be the chief evangelist

More than ever, customers are attracted to businesses that are about something bigger than business. Leaders need to dial in the mission of their business, and be the biggest advocate.

6. Quit making excuses and take responsibility

Elena Cardone said that with every action, you are either building an empire or destroying one. There is no such thing as neutral; inactivity sets you back. To build an empire, every move has to relate to your growth, and we have to assume responsibility for every choice we make.

This is only the tip of the iceberg. As far as conferences go, this was well worth the trip. I hope to see you at next year’s 10x Growth Con. If you want to soak in the wisdom, the conference recording is available on Grant’s website here.