For agents, the spring market is synonymous with new. Between new listings and prospects, it can often feel like you don’t have enough time to devote to ordinary tasks, such as open houses. But, the spring months actually provide the perfect opportunity to breathe new life into your open house strategy.
Below are a few ways to leverage the new season and hit the ground running with your open houses.
Give your marketing materials a makeover.
You look and feel your best during the spring, right? There’s no reason that your marketing materials shouldn’t, too. Take the time to spruce up your open house marketing materials. Whether it’s a flyer or a listing ad, consider having the creative redesigned. Including bright colors and witty spring phrases like “spring into this new home” will help to catch the attention of prospects.
Run a Facebook advertising campaign.
Nowadays, Facebook advertising is all the craze, and for good reason. People are more inclined to spend time on a post that involves imagery, and an open house provides a plethora of eye-catching images. In addition, Facebook allows you to tailor your audience to target local prospects who are interested in buying a home—increasing the potential foot traffic at your open house.
Bring the weather inside.
Between the abundance of sunshine and warmer temperatures, spring weather is glorious. Parlay some of the brilliance of the season into your open house by bringing the spring weather inside. Consider ditching the old-fashioned chocolate chip cookies, and bake a fresh batch of strawberry cheesecake macarons. Also, a seasonal floral arrangement will not only add a pop of color to the interior, but also keep the listing smelling fresh.
Freshen up the listing.
The winter months are hard on a home’s exterior and interior. Before your open house, enhance your listing’s curb appeal by adding a colorful wreath and planting spring flowers in the front, either in a potter or a bed. A power washer is a relatively cheap and quick solution to bring the exterior back to life. In addition, ensure that the interior is void of any and all clutter and that the curtains are pulled back to let in as much natural light as possible.
This spring, put these tactics to good use, and watch as your open houses pick up momentum well into the summer months.