For agents, the spring market is synonymous with new. Between new listings and new prospects, it can often feel like you don’t have enough time to devote to ordinary tasks, such as open houses. But the spring months provide the perfect opportunity to breathe new life into your open house strategy.

Below are a few ways to leverage the new season and hit the ground running with your open houses.

Run a Facebook ad campaign

Facebook advertising is a key component of many agents’ marketing plan, and for good reason. People are more inclined to spend time on a post that involves imagery, and an open house provides a plethora of eye-catching images. In addition, Facebook allows you to tailor your audience to target local prospects who are interested in buying a home—increasing the potential foot traffic at your open house.

Bring the weather inside

Between the abundance of sunshine and warmer temperatures, spring weather is glorious. Parlay some of the brilliance of the season into your open house by bringing the spring weather inside. Consider ditching the old-fashioned chocolate chip cookies, and bake a fresh batch of strawberry cheesecake macarons. Also, a seasonal floral arrangement will add a pop of color to the interior and keep the listing smelling fresh.

Freshen up the listing

The winter months are hard on a home’s exterior and interior. Before your open house, enhance your listing’s curb appeal by adding a colorful wreath and planting spring flowers in the front, either in a potter or a bed. A power washer is a relatively cheap and quick solution to bring the exterior back to life. In addition, ensure that the interior is void of all clutter and that the curtains are pulled back to let in as much natural light as possible.

This spring, put these tactics to good use, and watch as your open houses pick up momentum well into the summer months.