Nowadays, knowing how to write a good email can be crucial for salespeople. A well written email can not only ensure that your prospect will open it, but also engage with the content. Sure, the subject line and call to action are both extremely important aspects, but what about the opening line? Many assume that this one line won’t make or break the weight of an email. But in reality, it can be the golden ticket to ensuring that your prospects continue reading your email instead of your competitors.
Below is a list of five overused and ineffective email opening lines that you want to steer clear of, at all costs.
“I’m just following up…”
Following-up is a crucial part of sales, but not every email warrants this opening line. If you’re reaching out only for an answer regarding a purchase decision, then the line can come off as somewhat self-serving. Instead, lead the message off with valuable information so your prospect will feel compelled to continue reading.
“I thought I would circle back…”
If there’s one way to get me to not respond to an email, it’s by using this line. Most of the time, having to circle back with a prospect means that they didn’t respond in the first place, and for good reason. Starting the email off with this line just reminds them that they didn’t find it necessary to respond the first time.
“I hope this finds you well.”
Sure, the sentiment is nice, but this opening line is code for “We don’t know each other.” As soon as I open an email from someone I don’t know, I know within seconds that they’re trying to sell me a product or service that I have little to no interest in. Coming off too salesly in an email can be a red flag for your prospects.
“My name is…”
Let’s face it: introducing yourself right off of the bat in an email is easy, but is it effective? Think about it this way. Not only can the recipient see your name in the sender field, they’d rather read about what you can do for them before you introduce yourself. Then—if they’re interested in your product or service—they can decide if they’d wish to learn more about you.
“I want to ask a quick favor.”
This goes without saying, but no “quick favor” is ever quick. Regardless of your intention, it’s important to recognize that your prospect has no more than a few seconds to not only read, but also to digest your email. It’s better to make the recipient feel like you’re doing them a favor, rather than asking for one.
It will take trial and error to perfect your email etiquette. However, if you do your best to avoid using these email opening lines, you’ll increase your open rates and engagement tenfold.