Nowadays there seems to be a mad rush for businesses to be active on every social media platform. We’ve heard that being social is the key to building a rapport with your current and potential customers, so it’s become a part of our every day life. However, have you ever wondered if your effort is worthwhile? Is it producing the results you want?

Take the time to review these three questions, and if you find yourself answering meh, then you may want to reconsider your social media strategy.

Are you being authentic?

Unfortunately it’s way too easy to be fake on social media. The temptation to adopt a façade, and hide behind it is overwhelmingly present. However, it’s imperative that you’re nothing but authentic. Being authentic is the only way to ensure that you don’t run out of content. Sharing behind-the-scenes snippets of your workday and weekend activities will come a lot more naturally than repurposing industry articles that you’re either unfamiliar with or aren’t 100% passionate about. Nobody is perfect, and a genuine voice will resonate with your audience more so in the long run.

Are you using the right platform?

Facebook, Instagram, X, LinkedIn—the options for platforms to utilize are numerous. Many people think that downloading an automation application to mass post on every platform is the way to go. But being active on multiple platforms doesn’t necessarily mean that you’ll garner more engagement. It’s best to pick one or two where your audience really lives, and utilize them to their full extent. For instance, if you’re in real estate and have gorgeous photography, consider utilizing Instagram to highlight listings, while a Facebook Business page is beneficial for maintaining customer service and engagement.

Are you providing truly valuable content?

In the end, it always goes back to the type of content that you’re producing. We’ve said it before, and we’ll say it again, valuable content makes a world of difference. If you’re not posting the type of content that your audience wants to see, they’re more likely to tune you out. It may take a while to determine the type of content that appeals to your audience—with trial and error—but once you do, you’ll begin to develop a winning social media presence.

If you’d like to explore how you can consistently manage your social media so that it does, in fact, produce the results you want, then check out our Social Media Automation. You pick the topics, then we write the content, post it according to your schedule, and deliver you with the metrics you need. It’s a true set-it-and-forget-it solution, and there’s nothing else like it on the market. Schedule a demo, and see if it isn’t the best social media solution you’ve seen.