Let’s face it, salespeople tend to get a bad rap. They’re often labeled as pushy, and societal stereotypes that have circled around over the years don’t help. But selling is all about trust, and ReminderMedia prides itself on building trust and loyalty with our clients. We want them to feel like we have their backs, so they can worry less about how they’re going to market their business, and live a life of freedom with their family and friends. This is where our acronym CARR comes into place, which breaks down how the selling process plays out.

Curiosity

When you’re first trying to make a sale, the person on the other end of the phone is initially curious. They want to know how what you’re offering will help their business, and will probably have a few questions along the way. Take advantage of this curiosity, and be enthusiastic and energetic on the phone to make them see things your way (something many salespeople have no problem with).

via GIPHY

Annoyance

If this potential client isn’t sold right away, chances are they could easily get annoyed at your persistence. This is a natural part of making the sale happen, and is unfortunately likely to happen more often than not. Don’t be deterred by this aspect of making a sale, instead try to harness their frustration and turn it into something positive.

via GIPHY

Resentment

Annoyance could quickly turn into resentment when the sale simply isn’t happening. If the person on the other end of the phone isn’t seeing things your way, try to listen more than speak. See why your product isn’t resonating with them, and change up your script accordingly. Think about times when you’re feeling frustrated or angry—the last thing you want is someone who isn’t willing to hear you out.

via GIPHY

Respect

Curiosity, annoyance, and resentment will eventually give way to respect. Once you answer their questions, and beat the roadblocks that may occur, potential clients will respect your persistence, ultimately leading you to a successful sale. Be honest and open with them, don’t push too hard, and all will put you one step closer to closing the deal.

via GIPHY

Don’t get bogged down by a tricky sale. Instead, appreciate the process, and be even more proud of making the sale.