3 Reasons to Make Phone Etiquette a Sales Priority

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Proper phone etiquette enhances the customer experience and can lead to more closed deals. Stay courteous and professional.

Kindness is a trait that we all aspire to possess. Whether it’s to our friends and family or to random strangers, being courteous cannot only make us feel better, but also help us get further in life. However, when it comes to a cutthroat industry like sales, compassion oftentimes gets thrown out the window. But good phone etiquette will improve the customer experience and may just lead you to more closed deals.

Not convinced? Below are three reasons why being kind makes a world of difference in sales.

1. No one wants to do business with a scrooge

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Put yourself in the position of a prospect, and think about the last sales call you received. How was the attitude of the caller? Were they upbeat and positive or were they unenthusiastic and curt? If you had the latter experience, I’m willing to bet that you didn’t move forward with the purchase, and for good reason. No one is going to buy from someone who is rude or indifferent. If you want to appeal to the prospect and connect on an emotional level, displaying proper phone etiquette is the way to go.

2. Body language doesn’t translate over the phone

Unless you’re video chatting with a prospect, you can’t see each other during a sales call. This can have its advantages (think: still wearing your pajamas in the afternoon), but not selling face-to-face can be a challenge. Since a prospect can’t read your body language through the phone, using a calm demeanor and keeping your tone upbeat from the beginning is extremely important.

3. Confidence and kindness go hand-in-hand

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We all know that confidence is a big factor in being able to close a deal. But confidence without kindness? This can come across as cocky. And again, a prospect will be more hesitant to buy from someone whose confidence doesn’t seem genuine. It’s important to intertwine your confidence with sincerity and patience to convey to prospects that you not only believe in your product or service but also that you believe in building a relationship with them.

At the end of the day, proper phone etiquette can be taught, but it can’t be faked—it has to come from a place of authenticity. If you make it a priority to treat your prospects with the utmost respect, you’ll close more deals in the long run.

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