5 Secrets of the Winter Real Estate Market


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The winter season may be the slowest in the real estate market, but that doesn’t mean your business has to come to a screeching halt. It’s tempting to throw in the towel for a few months when it seems like the rest of the industry (and business-world as a whole) is moving at a snail’s pace—but that would be a mistake.

Taking advantage of the slow season can be one of the biggest and best decisions you make this year, and not just because it will keep you on your toes and ready for the busy season in spring. With less competition from December through February, you have a better opportunity to seize the deals that come your way, and leverage them to the best of your ability.

Make the most of the environment

Stage to Sell This WinterWhere spring and summer staging helps buyers envision the potential for barbecues and gardening, winter staging can help buyers picture snuggling up under a warm blanket and baking cookies (all activities that make the prospect of home ownership more tempting). Winter may be chilly on the outside, but it’s cozy and inviting on the inside if you entice buyers with a crackling fire or the smell of pumpkin pie.

Get the listing front and center

cabin home in winter

Without many other homes on the market, it is easier than ever to make sure your listing stands out. Be sure to have high-quality photos of the property in as many high-traffic areas as possible, and don’t forget to highlight the house’s strongest points in your listing—especially the parts that would make purchasing in the winter ideal. Including photos of the home in all seasons is also beneficial!

Don’t get buried

Showing in the winter can be tough in areas that experience the worst of the season (hello Northeast, we’re looking at you). But that doesn’t mean it’s impossible. If you are dealing with heavy snow piles or icy conditions, just make sure walkways are free and clear and that prospects aren’t slipping and sliding their way into the house. Snow can also make a clean house appear dirty, so take care that the snow framing the house isn’t dirty—if possible.

Avoid freezing them out

grey toned living room with large window

Just like it may be more difficult to maintain a pleasant outward appearance in winter, indoor maintenance is also key. Don’t neglect to keep the house at a comfortable temperature, this means making sure all heating systems are in proper working order, especially the day of a showing.

Get winter buyers to take you seriously

Ad insert. Your business isn't ordinary, so why settle for ordinary marketing? Click here and experience extraordinary.Though you won’t have as many showings as the spring and summer season, the buyers who show up in the winter tend to be more serious about making a purchase—a huge bonus for you. Don’t miss out on an opportunity to take advantage of the few hot leads that you have, and hit the ground running with your marketing strategy.

You can’t help winter weather putting a slow start on the market, but you can make sure you make the most out of the season by taking advantage of every opportunity that comes your way—come “rain, snow, sleet, or dark of night.”

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