A previous client had a few friends over for lunch and my magazine dropped through the mail slot as they were leaving. They picked it up and started talking about their experience with me. Later, one of the guests called me to sell her home.
Just yesterday I had a client tell me how much she appreciates getting the magazine. She mentioned she used to work for Artful Home, which is one of the ads in the magazine, and that she really enjoys the recipe cards. The content is just so relevant to people.
A client called to thank me and say she had received the magazine. She suggested I send it to her friend and follow up with a call. I did both and her friend became my friend and client.
I have been sending American Lifestyle magazine for several years. Two years ago, I suspended the magazine due to financial reasons. When I was able, I started sending ALM again. The first issue came out and the next day a past customer called me to list his mother’s home for sale. I had not talked with this person for four years!
American Lifestyle magazine keeps me in the front of my sphere so my clients remember my name in association with anything real estate. The receptionist at my hair salon was leaving and told me one of the things she would miss about her job was reading the magazine at the desk where I sent a copy. Of course, I put her on my mailing list.
My neighbor has received my magazine for several years. Their copy was on the coffee table when friends came over. The friend looked at the magazine and called me for a listing.
The magazine is a very professional and classy way to stay in touch with your clients. The clients love the recipes and travel tips. I highly recommend this magazine for anyone in this business.
This magazine has led to number of cases of getting new money placed under management from existing clients.
It’s a differentiator for my firm!
We have received many compliments about the magazine from our clients and it provides a great added value! One more quality touch.
Out of the Financial Advisors using American Lifestyle magazine for recruiting or retaining clients, 66% of them are in the top 200 of ProEquities advisors and 48% of them are in the top 100! Get onboard soon to join these ranks of successful financial planners! A good idea can certainly help!
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