From the outside looking in, a career in real estate can often seem luxurious. How can it not? Every day we’re exposed to HGTV’s power-couples flipping a house in less than a month, the stars of Million Dollar Listing hitting a commission jackpot, and countless Instagram posts of agents relaxing during the weekday. Really, who… Read more »
Is a Real Estate Career Right for You (Think Twice)
How Real Estate Agents Can Crush It on Instagram
As an agent, you’ve probably heard countless times that you should be on Instagram. From networking to keeping in touch with clients, it’s obvious that the benefits are vast. But what exactly goes into managing a “winning” account? We took it to the streets, and asked three influential agents with large followings the secrets behind… Read more »
How Financial Advisors Can Utilize Email Marketing
Emailing clients is an effective touchpoint for advisors to stay top of mind with their clients. Not only will it help clients to remember you, but it can also result in increased business. (Plus, it’s cheap!) However, when utilizing email marketing, you need to be mindful of content, structure, and consistency. Select relevant content When… Read more »
3 Tips for Using AI to Optimize Your Real Estate Content Marketing
The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to… Read more »
