How to Build Confidence and Watch Your Cold Calling Success Rate Skyrocket Cold calling is easy. It’s the stuff leading up to it that’s tough. In 2018, a California-based sales training company released the results of a study that reported 53% of sales professionals (that’s more than half!) give up too easily when cold… Read more »
Ep. 220: The Key to Cold Calling is Confidence
5 of the Best Holiday Gifts for High-Net-Worth Clients
The biggest challenge luxury real estate agents face when buying holiday gifts for high-net-worth clients is choosing something that strikes the right balance between personal and splendid while not being too generic. These individuals often have access to premium products and experiences, so selecting a gift that aligns with their tastes can be difficult. There… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
The Complete Guide to How to Become a Luxury Real Estate Agent
Updated Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
How to Build Self-Confidence in the Workplace
A valuable step in building self-confidence is projecting confidence even when you don’t feel it. If you believe something long enough, it will come true. Balderdash you say? It might sound like fiction, but there is a bit of scientific truth to the efficacy of faking it until you make it. How to build confidence… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
How to Get Real Estate Seller Leads (2024 Guide)
In the perfect storm of 2024, what more can agents do to generate real estate seller leads? When you’re in the thick of a market shift, trying to keep your real estate business from going under, platitudes like “Markets are always shifting” and “Just wait it out, it’ll be fine” are not helpful. Agents, and… Read more »
How to Find Houses for Sale by Owner (FSBO)
For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »
