I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. There are negative parts in this process, but when you start to get comfortable with them, you can fortify… Read more »
The Stages of a Sales Funnel No One Talks About
How to Follow Up with Facebook Leads and Increase ROI
When you’re looking to make an impact in your geographic farm, Facebook can be a highly effective tool. Its advertising options allow you to target your campaigns down to the individual zip code, as well as by demographics and interest. Of course, merely getting your ads in front of prospects is no guarantee for success…. Read more »
4 Ways Real Estate Agents Can Get to the Top of Google Search Results
To get to the top of Google search results is a game of vigilance and strategy. But there are ways that even novice website owners can improve their rankings. In the digital world, search engine marketing has become the way to be discovered on the internet, and since most people do not venture past the… Read more »
3 Tips to Optimize Your Direct Mail Marketing
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many inexperienced marketers don’t fully realize is that there’s more, a lot more, to direct mail marketing than dropping something off at the post office. To optimize your direct mail marketing and garner the most results, there are a… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
Drip Campaigns vs. Nurture Campaigns, Which is Best?
Drip and nurture are two words that are often used interchangeably when it comes to sales and marketing email campaigns, but they are two very different animals. Each has a very useful application when it comes to your client/prospect communications. In this episode of Above The Noise, Luke talks about how to leverage each type… Read more »
Timing Matters: When to Follow Up for More Effective Client Communication
Timing can be everything. So if your clients are busy or distracted when you call them to follow up, you’ll have a hard time engaging them in conversation. It’s important to call them just at the right time, and unfortunately, determining this time can take some trial and error. To give you a starting point,… Read more »
5 Simple Tactics for Winning the Fight Against Procrastination
“Procrastination is like a credit card; it’s a lot of fun until you get the bill.” ~ Christopher Parker, retired English actor and television presenter Everyone does it. Some of us make it a habit, and others are usually good at avoiding it. But at some point in our lives or careers, we all… Read more »
The Open House Playbook: How One Real Estate Team Closed 22 Deals with a Repeatable System
Out of 249 total transactions last year, the Acree Brothers Realty team in Lynchburg, Virginia, closed 22 deals that originated from open houses. One agent on the team, Tim, accounted for 10 of those by doing what most agents won’t: holding open houses consistently, week after week, and following a system that turns casual visitors… Read more »
Who Needs Caffeine? Spring Forward with These 5 Morning Rituals
The time to set our clocks forward is quickly approaching. The daylight saving time change will force us to spring forward and advance our clocks one hour, resulting in an extra hour of daylight that we are so badly craving. However, losing that precious hour of sleep can make Monday morning rougher than usual. Use… Read more »
Every Day is a Battle
In life, our existence becomes a series of patterns. Some of us live by a rigid routine that allows for maximum productivity. Others play it by ear, go with the flow, and tackle issues as they arise. Often our success is about the right balance of preparation, execution, and follow-through. Each day is bound to… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
