Will Penney is the president of Penney Real Estate Co., and he has been a licensed REALTOR® since 1988. During his career, he has sold over $499.99,000,000 worth of local real estate. Will is among the top 5% of REALTORS® to be a Certified Residential Specialist, and he is the highest-rated REALTOR® in Northeast… Read more »
Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
Ep. 151: Jay Baer – NYT Best-Selling Author Jay Baer on Why Sales Is About Help, Not Hype
Talk about turning marketing on its head!! Jay Baer preaches Youtility. In short, Jay wants you to give away what you know. For free. The key to getting attention, demonstrating goodwill, building trust, developing a reputation, and eventually earning back all the good things you’ve done in the form of profitable business, is by… Read more »
Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1
How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
A New Personally Branded Magazine for the Home
It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »
Post-Purchase Touchpoints for Real Estate Agents: How to Stay in Touch with Your Clients
Even if you don’t have a large budget or an abundance of time, there are several very good reasons for developing a system of post-purchase touchpoints that enable you to keep in touch with past clients. Here you’ll discover some of the many incentives for staying in touch with clients after you’ve finalized a transaction…. Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
The Complete Guide to How to Become a Luxury Real Estate Agent
Updated Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who… Read more »
Ep. 399: How to Be Privy to Your Competitors’ Marketing Secrets
Competitive Marketing Intelligence What It Is and How to Get It Key idea: Competitive intelligence, and its subdivision, competitive marketing intelligence, isn’t reserved for companies with deep pockets. Small businesses can use the methods described in this podcast episode to gain valuable insight into what their competitors are doing to attract prospects and then… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
Writing the Perfect Real Estate Bio
People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
