Episode notes
What if the reason you’re losing clients is because you’re accidentally treating them like past clients?
In this powerful episode, Allan Dalton—former CEO of Realtor.com and SVP of Berkshire Hathaway HomeServices—shares how the industry’s top producers create clients for life (and stop paying for leads they should already own).
💡 You’ll Learn:
- Why your sphere of influence isn’t enough—you need influence over your sphere
- How a $150M+ agent uses a “lifestyle story” marketing strategy to dominate her market
- The massive mistake agents make by calling people past clients
- Why personal branding + prestige equals lasting influence
- How to use physical marketing inside the home to build loyalty and beat online portals
🎯 Key Quote:
- “If you call them past clients, that makes you their past agent.”
Connect | Resources
- Contact Allan: allandaltonconsulting@gmail.com or 805-338-8796
- Get a FREE SAMPLE of our personally branded magazine: remindermedia.com/staypaidmarketing
Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads.
Do YOU have a question you’d like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.
Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? Download a FREE SAMPLE of our personally branded magazines, and CLICK HERE to get a special offer just for Stay Paid listeners!
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