Stop Setting SMART Goals--Why the Best Agents Set Stupid Goals (Verl Workman)

Ditch Smart Goals—Set Stupid Ones with Verl Workman

Tired of chasing “realistic” growth that never moves the needle? Verl Workman says it’s time to get stupid.

In this game-changing episode, Verl—a speaker, author, and the CEO of Workman Success Systems—shares how the most successful agents scale their businesses using “stupid goals,” team specialization, and strategic systems that run without them.

🔥 What You’ll Learn:

• Why SMART goals are for losers (and what to set instead)
• The exact commission splits and performance expectations that drive profitability
• How to run a real estate team like a business, not a babysitting club
• Why specialization is the future of real estate (and generalists are dying out)
• How to create referral machines with Verl’s 86/50 strategy

💡 Verl’s “STUPID” Goal Formula:

• Strategic
• Transformational
• Unrealistic
• Purpose-driven
• Innovative
• Dynamic

📕 Get the Book: Raving Referrals for Real Estate is available now on Amazon.

🔗 Connect | Resources:

• Follow Verl: @verlworkman
• Coaching, tools, and more: workmansuccess.com
• Book: Raving Referrals for Real Estate

Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads.

Do YOU have a question you’d like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? Download a FREE SAMPLE of our personally branded magazines, and CLICK HERE to get a special offer just for Stay Paid listeners!