5 Steps to Building a Personal Brand

Struggling to Define Your Personal Brand? You’re Not Alone.

Is your personal brand doing you justice? Discover how to define your worth, craft a clear message, and connect with clients.

Have you ever taken the time to think, “What’s my personal brand?” If so, are you sure it accurately reflects who you are and what you offer?

In this Silver Dollar episode of Stay Paid, we’ll help you gain clarity and ensure that your personal brand is silently building, not destroying, your business.

We’ll explore how to:

• Take control: Understand the true nature of a personal brand and how it can impact your success.
• Use a powerful hack: Discover a potent exercise that will crystallize your unique value proposition into a single, compelling sentence.
• Amplify your voice: Learn about three key resources you can use to strengthen and promote your professional identity.

Plus, a bonus lesson inspired by the upcoming political debate season: why politicians never answer the question directly! (And no, it’s not a dad joke).

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

Connect | Resources

• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
• Blog: A Real Estate Agent’s Guide to Building a Personal Marketing Plan
• Free e-book: The Relationship Marketer’s Guide to Branding

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? Download a FREE SAMPLE of our personally branded magazines, and CLICK HERE to get a special offer just for Stay Paid listeners!

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