Best Practices for Using Images in Your Content

How to Strategically Use Images to Transform Your Blog’s Performance

Low blog engagement? The problem may be how you’re using images. Discover best practices for utilizing visuals to boost clicks, shares, and readers’ recall.

When you consider that blog readers are intent on finding information (as compared to website readers who are looking for details before buying a product or service), it may be easier to understand why they tend to skim articles. So rather than spending ages crafting the perfect wording, research says you should invest that time carefully selecting and adding visuals to your articles instead.

In this Silver Dollar episode of Stay Paid, we explore five ways strategic images can optimize your blog. We’re talking higher click-through rates, longer reading times, boosted social shares, and improved reader memory.

Here’s what you’ll discover:

• The image sweet spot: Find out how many images you should include in a blog and where to place them for maximum impact.
• The must-have: Learn about the one image every blog post needs and how you can optimize it for success.
• An image arsenal: From AI tools to more traditional methods, we discuss what’s available to create captivating visuals for your blog, social media, and even ads.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

Connect | Resources

Blogs

• 11 Blog Images: Best Practices for Adding Great Pictures to Every Post (form Orbit Media)
• Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing

Tools

• InVideo: creates videos from text
• Giphy: grab animated .gif files
• Meme Generator (free version)
• Pexels and Unspash: Free images

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? Download a FREE SAMPLE of our personally branded magazines, and CLICK HERE to get a special offer just for Stay Paid listeners!