Geofarming: Lessons in Hyperlocal Targeting from a Top-Producing Agent

Agents! Master the 2024 Spring Market with Hyperlocal Marketing

Perfect your geofarming strategy, reconsider your take on social media metrics, and get time-saving hacks to free up your schedule while still getting it all done.

The spring market of 2024 is upon us, and for many agents, it could be a defining season. Here at Stay Paid, we’re committed to your success, which is why this week, we’re bringing you even more of the expert insights you need to thrive.

Joining us is Katie Lucie, a real estate agent and busy mom who is also a contributor to Broke Agent Media (BAM). The hyperlocal market expert of Jupiter, Florida, she’s achieved remarkable success thanks to her winning marketing strategy, including her geographic farming.

Katie Lucie’s farming includes sending postcards to inform local residents of events she hosts. High on the list of favorites is free Kona Ice at the community lake.

During our interview, you’ll learn all about her:

  • Uberstrategic geofarming mailing and follow-up techniques
  • Savvy and practical approach to social media (forget vanity metrics!)
  • Time-optimizing tactics for busy agents
  • Top advice for navigating this year’s still-evolving market

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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