Recently we discussed the benefits of client testimonials. From increasing social proof to heightening your sales pitch—testimonials can be extremely helpful when it comes to gaining new clients. Although it may sound appealing, you may be racking your brain for ways you can actually garner a compelling testimonial. Truth be told, it can be challenging, but with a little practice, these tips can help you obtain winning testimonials without appearing too pushy or desperate.
- Timing is everything.
Half the battle is finding the right time to ask. Let’s face it, clients are busy and aren’t interested in adding something else to their to-do list. Try to put yourself in their shoes—would you have time to leave a review in the middle of your work day? More than likely, the answer is no. That being said, it’s best to ask them for their feedback when their positive experience is still fresh in their mind. Try to aim for a few days after the sale is complete. This way they’ll still be caught up in the excitement and more willing to give you an honest and helpful review.
- Keep your request casual.
When you’re asking a client to go out of their way to help you, the last thing you want to do is make them feel pressured. It’s best to keep the conversation light. In fact, a friendly follow-up e-mail or text message could end up working the best. Being polite is a no-brainer, but make sure to include personal tidbits. Ask them how the new product or service has been treating them. Stress how important providing the best service is to you, and let them know how much you’d appreciate feedback. Try to provide a template for testimonials. Include a questionnaire so your client won’t have to start from scratch. Prompting them to answer certain questions will not only be much easier for them, but also provide you with useful content.
- Leverage social media platforms.
Social media is key when it comes to client satisfaction. Not only does it provide a space for clients to leave a review, but it can help direct the conversation towards asking for one without seeming pushy. Keep in mind that it’s best to start off by mentioning your social media presence and see if they follow you. Tell them that you regularly post valuable content, tips, and local announcements—it’ll entice them to take a look. Then towards the end of the conversation, ask them if they’d be willing to leave you a review.
Once you determine what works best for you, obtaining testimonials will become a walk in the park. Just remember—it never hurts to ask!