It’s the end of the year, which means one thing: it’s time to kick your strategy into high gear. These end of the year marketing tips are sure to put you on track so you can start the new year strong and achieve your goals.

Take advantage of the momentum

Social media is building steam this time of year, making it the perfect time to gain new prospects. Everyone is putting more effort into their platforms (and posting more), so why shouldn’t you? Whether that means adding a theme to your Facebook page or posting more holiday-related graphics, get in tune with the season!

Tailor your email marketing

People are bombarded with emails every day, and during the holiday season, this couldn’t be more true. From store coupons to miscellaneous promotions hitting your inbox every day, there’s a constant influx of emails. That’s why this time of year needs to be when your email marketing strategy hits it out of the park. Create more eye-catching subject lines, strengthen the body of your email, and strategize further to make your campaign stand out amongst the rest.

Look at the competition

Keeping a consistent eye on your competitors should be part of your marketing strategy (a SWOT analysis can help with this) but going into a new year is a great time to refocus. Look at what your strongest competitors are doing to end the year on a high note, and see how you can take inspiration from them and make your strategy even better.

Don’t give up post-holidays

Pre-holiday marketing is crucial, but don’t give up as the season comes to a close. Take the time to continue creating killer emails, creative graphics, and, of course, continue sending American Lifestyle magazine to prospects and clients.

Show your gratitude

Take a moment to craft a thank you email to your clients to make sure they know you care and that you aren’t just fishing for business. Sending a thoughtful email to all of your clients will keep you top of mind when they need your services.

The end of the year is a time to reevaluate your marketing strategy and think about how you can go into the new year with fresh eyes, so take advantage with these tips.