Whether or not an open house ends in a sale, it can be an incredibly powerful tool for real estate agents to make their presence known in the neighborhood and to meet with a new group of prospective clients.
It’s not enough to open the door and hope for the best, though. You’ll want to be armed with a number of resources that can make the most of this opportunity for you, and show home buyers that you’re there to make their lives easier.
Open House Kit
There are a couple things people expect when attending an open house: a greeting from the real estate agent or homeowner and a business card or pamphlet from the agent or seller. Anything beyond that can contribute to a more lasting impression and a greater chance to sell. If you’re looking for a comprehensive guide that handles everything from recording the names and numbers of open house attendees to questionnaires that can gauge the specific type of home a prospect is seeking out, you need to download ReminderMedia’s Open House Kit.
This kit includes a welcome sign to greet attendees upon entry, a sign-in sheet to make sure you collect as much information as possible to add to your sales funnel, a survey to garner feedback, and even coloring pages for parents with children in tow. This kit leaves virtually no stone unturned with your open house, and makes you seem that much more put together.
Dream Home Icebreaker
An open house is a great opportunity to get inside the mind of potential buyers and determine what exactly it is that they’re looking for. However, as this will likely be the first time you’re meeting with them, it can be difficult to break down the barriers of communication and make them feel comfortable.
This fill in the blank activity is not only a fun way to get to know a little bit more about the open house attendees and what they’ve always wanted in a home, it’s also a good way for buyers to get to know more about who you are as an agent.
One of the most valuable opportunities at an open house is to garner referrals from attendees. Not everyone who comes to your open house will fall in love with the place—that’s just a fact. However, they might know someone who is looking for everything the home has to offer.
This is where referral cards come in. These cards feel more professional and personalized than a business card alone, and can help prospects remember to share your information with their friends and family who can benefit from your services.
It doesn’t matter whether five or thirty-five people attend your open house, as long as you know how to make the most of the time you have with these prospective buyers. There is value in every person who steps through the door of your open house, and these resources can help you take advantage.