It’s crucial to understand the best practices of content marketing so you can succeed at the business you’re putting out to the world. There could be an endless list of practices, but these are the key ones to keep in mind when you’re strategizing your way into the new year.

Produce quality over quantity

Sure, it’s important to churn out content regularly, but it’s even more important to make the quality of the content you’re putting out top-notch. The content that produces the best results is the kind that is consistent, but also provides value to the people engaging with it. Strive to achieve both.

Track your numbers

Keeping track of numbers is crucial to maintaining a solid content marketing strategy. This could be anything from KPIs, to social media engagement, to email analytics. All of it should be tracked frequently so you know what’s performing well and what’s not.

Keep it personal

People want to feel like you’re talking to them directly. It’s important to keep content marketing—whether it’s with e-books, email marketing campaigns, etc.—conversational and to the point. Be informative, but don’t be too informative, as this could overwhelm clients and prospects.

Pay attention to your audience

You should constantly be asking yourself who the audience is. What demographic are they in? What are their interests? What brands do they pay attention to the most? Once you figure out your target audience, you’ll knock your content marketing out of the park.

Ask for feedback

Utilize Facebook to ask people for feedback on your service. It may seem daunting asking open-ended questions at first, but you’ll appreciate what people have to say. What’s more, they’ll appreciate you even more for keeping them in the know. People are able to easily leave reviews through Facebook, and you can then follow up with any positive or negative reviews without having to go through the hassle of a phone call or email.

These practices are sure to put your content marketing above the rest.