Selling a new product requires a lot of trial and error, but when approached with confidence, patience, and a top-notch strategy, it’s a skill you can master. As ReminderMedia grows, so does our list of products (check out our newest editions to our Digital Marketing Platform), and we’re still learning new ways to sell a fresh idea every day, but these are some of our top tips for how to sell a new product.
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1. Know your stuff
There’s nothing more uncomfortable than not knowing answers to questions from a potential client, or feeling uninformed about your product. Know your target audience and product inside and out—study them—and do the same with your industry to stay abreast of trends. Research your leads before making that first call (social media makes it easy) so you can go into a conversation as confidently as possible. Be prepared to answer questions (probably lots of them), and have key information readily accessible.
2. Play the numbers game
With a new product, it’s all about getting the word out. Broaden your contact list and think outside of the box. Especially when you’re just starting to make those initial calls, don’t be overly picky. If you write a prospect off too quickly, it can make your job more difficult down the road.
3. Get feedback
You must know what you’re talking about, but appearing too confident can quickly turn people away. Ask for feedback from prospective clients, which will make them feel all the more included in the process. If people say no right off the bat, see if you can get them to tell you why. If they give you a specific reason why your product isn’t for them, you can know for the next call what not to do. Don’t get held up by hurdles or difficulties from someone on the phone who appears uninterested. Instead, aim to find new ways to make the sale a success.
4. Exude confidence
It’s important to go into selling a new product with just the right amount of confidence and boundless excitement. Our sales team adopts the mindset that allows them to pitch a new product like it’s already successful. Even if you are still unsure about the product and its potential, don’t let the person on the other end of the phone feel that way too. Your hesitation can turn someone away in the blink of an eye. Believe in your selling power to make this new product a success.
At the end of the day, you won’t know how a new product will sell until you try. Go into the process with an open mind and a plan, and if you truly believe in what you have and the value you can bring to the table, don’t give up.
