In a household, women play an intricate role in the decision-making process, especially when it comes to finances. Meaning for advisors, women make for a valuable, often untapped, prospect group. However, if you want to connect with this group, your marketing tactics have to be specifically tailored to resonate with females.

American Lifestyle magazine acts as a valuable marketing tool to not only help you reach this lucrative group, but also build a longstanding and profitable relationship.

It’s a high-quality piece.

The superiority of the magazine is noticeable upon first glance. The content within each issue includes beautiful images and compelling articles. According to a study, 53% of recipients have been influenced to conduct repeat business with the professional who sent them American Lifestyle magazine.

It includes engaging content.

Every issue of American Lifestyle magazine is jam-packed with exclusive and customizable lifestyle content that’s sure to drum up a response from your female recipients. From delicious recipes to unique travel pieces, there’s something in it for everyone, regardless of their interests.

It provides a reason to follow up.

American Lifestyle magazine provides you with the perfect and genuine reason to follow up. Reach out to your prospects, and ask them if they had the chance to thumb through the magazine. If they’ve mentioned a certain topic in passing and the issue features a related article, bring it up during your conversation. This will show them that you sincerely care about their interests.

If you’re missing the mark when it comes to prospecting to female recipients, consider incorporating American Lifestyle magazine into your marketing strategy.