In a household, women play an intricate role in the decision-making process, especially when it comes to finances. Meaning for advisors, women make for a valuable, often untapped, prospect group. However, if you want to connect with this group, your marketing tactics have to be specifically tailored to resonate with them.
A personally branded magazine, like those offered by ReminderMedia, acts as a valuable marketing tool to not only help you reach this lucrative group, but also build a longstanding and profitable relationship.
They’re high-quality pieces
The superiority of the magazine is noticeable upon first glance. The content within each issue of our four, differently themed publications includes beautiful, glossy images and compelling articles. According to a recent survey of recipients, nearly 70% (69.9%) report they have been influenced to conduct repeat business with the professional who sent them one of our magazines.*
They include engaging content
Every issue of American Lifestyle, Start Healthy, and Good to Be Home magazine is jam-packed with exclusive and customizable, compliance-friendly content that’s sure to drum up a response from your female recipients. From delicious recipes to unique travel pieces, there’s something in it for everyone, regardless of their interests.
They provides a reason to follow up
Our magazines were specifically developed to provide you with a perfect and genuine reason to follow up. Reach out to your recipients, and ask them if they’ve had the chance to thumb through the latest issue. Let them know that a particular article, recipe, or other feature made you think of them. Better still, connect something in the magazine to what you know is one of their interests, showing that you sincerely care about what’s important to them.
If you’re missing the mark when it comes to prospecting women, consider incorporating a personally branded magazine into your marketing strategy. Request a free PDF copy of our most recent issue, and we’ll deliver it to your inbox today!
*2023 ReminderMedia Reader Study conducted by GfK MRI-Simmons
