In real estate, a listing presentation is intended to help you showcase to potential seller’s what you bring to the table, potentially winning over their trust. But what does it actually take to set you apart from other local agents? A presentation that contains a unique and professional tool—think a custom real estate magazine from ReminderMedia.
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Below are three ways that you can leverage the magazine during your next presentation to land your more listings.
1. Feature a current listing
Not only is ALM a beautiful piece of marketing, it’s also customizable. Our Creative Services Team is readily available to help tailor your listing so it can be featured on the Back Cover of your magazine. During the presentation, let the seller know that their listing has the potential of reaching hundreds of people—ensuring that their house will garner more traffic and fly off the market. The majority of agents can’t say that they have their own personal magazine to help market their listings—show it off!
2. Highlight your past success
Past success is important to a seller. From how long it took to move a listing to your client management skills—they’ll question everything. Fortunately, you’re able to put their worries to ease by including a testimonial from a previous satisfied client on both the Back Cover and Back Inside Cover of your magazine. Not only will a testimonial help increase your social proof to compel the seller to move forward with you, it provides you with powerful leverage during the pitch.
3. Scratch the conventional business card
Yes, business cards are useful, but they’re also overdone. Instead of conforming to the norm, include one of your promotional copies in the packet that you leave behind. (Promotional copies don’t include a client’s mailing address, making them highly versatile.) A high-quality marketing piece will help convey to the seller that you’re both driven and established in your career. In addition, the magazine will give you a leg up on your competition, ultimately making it easier for the seller to remember your name and face.
Don’t let your next listing presentation come and go without providing something of value to the seller. Be sure to stand out from the crowd and increase your business with a copy of a custom real estate magazine from ReminderMedia.
