Julie Goldhammer, a real estate agent with West USA Realty in Phoenix, Arizona, understands that growing a business requires more than just transactions—it’s about building personal connections with clients. We asked her how working with ReminderMedia has helped her do that.
How has American Lifestyle magazine helped you connect with clients?
Julie believes that the subtleness of her personally branded magazine is much more effective than the abruptness of, hey, I want to be your real estate agent. “It’s about building that friendship and relationship,” she says, and when clients receive the magazine it’s a great segue for a personal conversation about a great recipe or travel. The magazine establishes the groundwork for those relationships before even discussing business.
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Why has American Lifestyle magazine worked for you?
“American Lifestyle magazine reflects how we work. It’s very comfortable, it’s that boutique approach, it’s about me being your friend, sitting in your living room talking with you about our favorite places we visited or our favorite recipe.” By the time you discuss business, the conversation is already authentic and comfortable.
Julie’s success from utilizing American Lifestyle came quickly, “I put out my trial magazine, and within a week I had eight different people contact me directly to say thank you. Having clients come to you alleviates the pressure of needing to track them down, provides clients with something they can enjoy, and directly connects back to you and your business.
The takeaway
Her success only continued as a friend contacted her about the magazine saying, “I love this, and by the way we need to talk about my house.” It was something she had been thinking about, but decided to move forward with when she received Julie’s magazine. That one mailing resulted in a $950,000 listing.
In Julie’s opinion, “that’s the response you want” and it’s one she continues to receive from American Lifestyle magazine.
