Local business are extremely valuable hubs of activity that real estate agents often overlook as lead sources. As a real estate agent, you want to do everything you can to become industry synonymous in your area.
When people think real estate, the next thing you want them to think about is you. Build up your reputation as a community expert and from there you can strengthen your influence and expand your sphere.
Download this free worksheet to organize and track your engagement with your referral partners.
Striking up handshake deals with high-traffic local businesses is a fantastic way to get your name out there among other spheres of influence. The owners and employees of these establishments interact with thousands of people every month. When you distribute your personally branded magazine, you get face time with big players in your area.
Then there is the benefit of all the people that spend time and money at these places. Doctors’ and dentists’ offices are pretty obvious places to leave your magazine. Any place with a waiting room can benefit from being peppered with issues of American Lifestyle, Start Healthy, Good to Be Home, or Business in Action. Hair salons and barber shops are wonderful because they are social settings where people converse about what they read (and the lovely agent on the cover).
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You can take this networking a step further by partnering with a mortgage company or a car dealership in exchange for premium ad space in the magazine. For example, give a local dealership the opportunity to advertise on the back inside cover and have them hand out an issue to every person who comes on their lot. Or team up with a mortgage broker who can act as a source of referrals.
We even give you a script you can use to approach potential referral partners.
Simply sending your magazine to your mailing list is a great way to stay top of mind and capture repeat and referral transactions. It’s simple, and recipients love the gift. But agents who think outside the box and leverage the full power of the magazine as a marketing tool tend to have even greater success.
So if you ever get any downtime, (which is rare for a real estate agent), consider spending a few hours pounding the pavement and linking up with other local businesses in your ecosystem. The rewards are endless and your profits swell for every new contact you make.
