Laura Lyon, REALTOR® with Dave Perry Miller Real Estate in Dallas Texas—a boutique company of Ebby Halliday—understands real estate is a constant challenge. In order to get a clients attention, you need to be able to quickly appeal to their lifestyle, which is why Lyon utilizes American Lifestyle magazine.
How has American Lifestyle helped Lyon market herself?
When Lyon first began sending out American Lifestyle magazine, a good friend of hers connected with one of the stories. “I have a dear friend who when I first started sending the magazine was fascinated with one of the stories. So, I’m meeting her for happy hour and she’s bringing some of her friends who I have not met. And she says, ‘I’m bringing some magazines because I want them to see this article.’”
People notice and connect to the stories within the magazine and as a result, they share with their friends. This links the content back to Lyon’s business, keeping her top of mind.
For Lyon, this social event was a subtle way to talk business, and connect with potential clients. “I got to bring the magazines, socialize, and at the same time say ‘oh look, I’m [an agent], and this is my magazine,’ and it went home with them.”
As for the outcome? Lyon was able to secure future business with both of the women.
What does Lyon appreciate the most about American Lifestyle magazine?
To Lyon, American Lifestyle magazine is authentic, which is why it is something she wants to share with her clients. The magazine is a direct reflection of the quality of her services and she hopes it will increase her book of business.
By utilizing American Lifestyle magazine, Lyon is able to show her clients that there is more to her than just her business card.