You know you need to be sending your clients something, but what? Try a personally branded magazine from ReminderMedia.

When it comes to real estate—a competitive industry that depends on repeat and referral business—staying in touch with your past and current clients can either make or break your career.

Brady Moore, founder and lead agent with Laguna Residential, understands that unfortunately, many real estate agents succumb to the all-to-common phrase “out of sight, out of mind.” When an agent doesn’t make it a top priority to consistently reach out their sphere, they become an after-thought and lose profitable relationships in the process.

So, how does Moore stay in touch with those who matter the most?

By sending his personally branded magazine from ReminderMedia. “It’s just a way of constantly keeping in touch with clients,” says Brady. “A little drip marketing over time is a healthy thing to keep your name and image in front of them.”

As you may know, a drip marketing campaign is a direct marketing strategy that involves sending out several promotional pieces over a long period. Whether you intend to nurture a prospect or remind a client that you’re still in the industry, a drip campaign is a subtle reminder that you’re available without being overly salesy.

But, why does he utilize ReminderMedia’s personally branded magazines?  

It’s their unrivaled quality. “I thought the publication looked very high quality. And I appreciate a clean and classier aesthetic in real estate, because things can get cheesy quickly.” When compared to other marketing materials, there is nothing similar that even comes close.

In addition, the content makes sending these magazines a worthwhile investment. From lifestyle to health and wellness to home and garden to business, we strive to produce a 48-page magazine that recipients look forward to reading. “ReminderMedia does a great job of selecting things that are a little different and have a great general appeal,” says Moore. “But the pieces are unique enough that it’s not the same thing you’re going to see in every other magazine out there.”

What type of success has he garnered from sending his magazine?

Let’s get down to the important part—the results. Brady’s results are tangible. “I’ll go into people’s homes and actually see it on a table or in a house, and I know they didn’t put it out necessarily for me to see, it was actually going to be there anyway,” he says. “So I like that they think it’s attractive enough and interesting enough to put out in their home and not just toss like so many other magazines.”

The takeaway

At the end of the day, staying in touch with your sphere will help you remain top of mind with your past clients and ultimately lead to more repeat and referral business. Our personally branded magazines are the type of relationship marketing tools that can take your business to the next level. Take a note out of top producer Brady’s playbook, “I’ve been with ReminderMedia for a long time, and I have no plans of changing it.”