Succeeding in the real estate industry is about more than networking and charming your new clients. It’s also about staying on top of data-driven insights. Today, AI-powered predictive analytics are at the forefront, analyzing vast amounts of information to identify people who are likely to move and giving you a golden opportunity to connect with potential clients exactly when they need you.

Use AI to predict your next client

Imagine knowing who’s considering selling their home or searching for a new one. Predictive AI makes this possible by pinpointing individuals with sophisticated algorithms that analyze and detect patterns across a unique blend of data sources, including:

• Public records: information such as modifications to property tax records, updates to voter registration, changes of address, and new building permits for renovations
• Demographics: age, income, marital status, family size, employment status, occupation, and level of education
• Digital footprints: certain online activities like searches for jobs, schools, real estate listings, and moving companies
• Financial data: bank records, spending habits, credit scores, mortgage information, and other green flags could signal an upcoming sale

By feeding this data into AI-powered predictive analytics, you can uncover hidden patterns and connections that can statistically analyze whether a move will happen in the future. These algorithms are constantly learning and adapting to ensure that they make accurate and reliable predictions.

How accurate are AI results?

No single prediction is perfect. The accuracy of predictive AI depends on several factors, including the quality of the available data, how far into the future you’re looking, and a given model’s ability to account for changing markets and individual circumstances.

At ReminderMedia, our AI-powered tool for predicting who is likely to move is about 24% accurate. This means that for every four homes predicted to sell within the next 12 to 24 months, one of them will. Now, say you’ve got a list of 300 addresses, and 40 of them are ranked as likely or very likely to move—that’s just about 10 homes where you can be the first agent with a foot in the door.

3 high-impact strategies for converting likely movers

There are three ways that agents can get an almost immediate ROI—in time and money—from using an AI-produced list of potential sellers.

Enhance your geofarming

When you consistently send the right kinds of postcards at the right cadence, geofarming works to increase your brand awareness and build trust among potential clients. However, as is nearly always the case in marketing, it’s your follow-up that will make you stand out. And running your mailing list through a predictive AI algorithm to identify recipients who may be considering a sale helps determine who you should call first for the most likely conversion.

Download ReminderMedia’s free e-book for a clear path to geographic farming for exponential growth.

Follow up with former clients

If you’ve maintained a routine schedule of keeping in touch with your database, then you likely already know who’s contemplating a move. But analyzing your list more closely and contacting people often could turn up opportunities you otherwise might have missed.

And here’s a bonus: even seemingly wrong results can sometimes reveal valuable leads.

For instance, an AI model might flag someone with no plans to move because they’ve been exploring sites like Zillow to assist a relative who is actively house hunting. Similarly, a person may have recently purchased a home—suggesting they have no intention of moving anytime soon—but are flagged because they’re exploring options to aid their aging parents who want to downsize.

To maximize the value of this data, make sure to follow up with all potential new buyers and sellers. If you’re a little stuck about how to approach these leads, you can always follow the guidance of our free targeted follow-up scripts.

Click here to get three pages of targeted scripts to use when following up with clients.

Run supertargeted Facebook ads

Moving on to email and postcards, Facebook ads are one of the most budget-friendly and effective ways to collect leads’ contact information. In other words, running ads that have a track record of results can significantly increase the ROI of your digital marketing budget.

While leads are nice to have, prospects who are primed to convert are better. Once you have your list of people identified as likely to move, provide Facebook with their email addresses, and it will work to target your ads to that list. However, there is a caveat—you’ll need a minimum match rate of about 1,000 users. This means if you upload 5,000 emails and only 500 of them can be matched to user profiles, your list won’t be usable. Still, you can build lookalike audiences using that same list.

These are just some of the many ways that you can utilize AI-based analytics to power your real estate enterprise. Ready to give it a go? Still not sure if it’s right for you? Start here:

Try Likely to Move completely free

At ReminderMedia, you can set up a free account at no charge and explore Likely to Move’s predictive analytics tools, significantly increasing the odds that you’ll be the first agent to reach out to a potential new buyer or seller.

Once you set up your free account, go to your Dashboard, and from the left side of the screen select Lead Generation then Likely to Move. From there, simply follow the instructions on the screen.

Click here to get started now!

When you submit your list, we’ll quickly rank the people on it and assign them a score, identifying who in the next 12 months is very likely to move, likely to move, neutral, unlikely to move, and recently listed/sold. By leveraging thousands of data points, we’ll accurately predict approximately 24% of upcoming listings. Even better, we refresh our data every month and will post the results of our analysis to your ReminderMedia dashboard.

Take action today

Ready to take your lead generation to another level? Create your free ReminderMedia account, look around, and try our AI-powered Likely to Move tool—there’s no obligation. And even if you choose another avenue, remember to download our free targeted follow-up scripts to maximize your success!