No paid endorsements, commissions, or affiliates—just an honest breakdown of the five best real estate marketing companies and a smidge of justified bias.
As an agent, your expertise lies in helping clients navigate the complexities of a real estate transaction, and your time is best spent serving their needs. So while you might think it simpler to handle your promotion yourself, partnering with one of these five best real estate marketing companies might be the better way to go. Think about it: these experts know the ins and outs of marketing to understand what works and what doesn’t, and they have the tools and resources to help you reach your target audience effectively. By trusting them to take the reins, you can save yourself a lot of time, stress, and even potentially money.
At the end of the day, the best real estate marketing company for you is the one that suits your needs and budget, but you’ll also want to choose one that values your time and has exceptional customer service along with an easy-to-use platform. Check out the five options below to determine which is the ideal one for your real estate business.
Coffee and Contracts
If you struggle to create engaging content for your social media accounts, then Coffee and Contracts may be just what you’re looking for. Intent on helping agents maximize their efficiency, this platform provides access to a wide range of professionally designed templates for social media posts, email newsletters, listing presentations, and more, all customizable using the free version of Canva. With Coffee and Contacts, agents enjoy the benefits of quality, affordable marketing without the need for expensive designers—making it one of the best real estate marketing companies to explore.
Pricing
Agents can either pay a monthly fee or an annual one to receive a discount. Both options give unlimited access to all Coffee and Contracts content as well as its members-only Facebook group.
- Monthly fee: $54 per month for a solo agent or $45 per user per month for teams
- Annual fee: $540 for a solo agent or $36 per user per month for teams
Key features and benefits
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Content library |
A searchable library of real estate-specific content, including infographics, videos, captions, and market insights, designed for use on all the major social media platforms. The library simplifies content creation, making it easy for agents to elevate their content marketing even without design skills. |
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Social media content calendar |
Preplanned social media calendars help maintain consistent posting schedules with engaging and industry-relevant content. Enables agents to stay consistently active on social media with minimal effort, increasing engagement and growing their online presence. |
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Listing templates |
Ready-made templates for listing announcements, Just Sold notices, flyers, and open house promotions. Improves efficiency, allowing agents to quickly deploy professional materials and focus on building relationships. |
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Monthly market reports |
Professionally designed market report templates permit agents to share local real estate trends. Supports lead generation by making it easy to offer valuable insights and positioning the agent as a market expert. |
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Hashtag suggestions |
Relevant and trending hashtags expand a post’s reach to grow an agent’s audience. Maximizes visibility and directly contributes to increased engagement. |
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Scripts |
Adaptable scripts for different client scenarios, including cold calling, lead follow-up, and relationship nurturing. Aids communication with clear, structured interactions that, in turn, generate and convert more leads. |
Room for improvement
Primarily dedicated to providing agents with ready-made content they can easily adapt to their own needs, Coffee and Contracts does not offer automated posting or print-on-demand options.
Luxury Presence
As one of the best real estate marketing companies, Luxury Presence specializes in providing high-end digital services to luxury agents and brokers. It offers a range of solutions, including custom-designed websites, SEO optimization, content marketing, and lead generation tools tailored to the needs of these professionals. Services focus on helping them build a strong online presence, attract and engage affluent buyers, and manage their brand effectively. Additionally, the company provides support for social media marketing and offers CRM integration to streamline client management and improve overall efficiency.
Pricing
There are several pricing tiers, with costs and fees that vary based on the level of customization and services requested. The Launch Plan, the most basic option, requires an initial $2,500 setup fee followed by a $250 per month licensing fee.
Key features and benefits
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Custom website design |
Bespoke, visually stunning websites that depict agents’ brands and properties, optimized for the luxury market. Assists agents in establishing a strong, authoritative presence in the high-end real estate space. |
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SEO optimization |
Built-in SEO tools help agents rank higher in search engines. |
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Lead generation |
Advanced lead generation tools, including IDX property search and integrated CRM systems. |
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Content marketing |
Professionally written blogs, email campaigns, and social media content. |
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Social media marketing |
Proven strategies and tools for creating and managing high-end social media content. |
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Property showcasing |
Visual tools feature listings with high-quality imagery, videos, and 3D tours to impress and engage luxury buyers. |
Room for improvement
Luxury Presence has a distinctive minimalist feel to its designs that may not represent an agent’s particular brand. And, as you might expect given the company caters to an elite clientele, the initial cost is substantial and increases as you add additional products and services.
Happy Grasshopper
Happy Grasshopper, another among the best real estate marketing companies, combines automation with personalized communication to help real estate agents build strong connections, maximize engagement, enhance their brand presence, and efficiently convert leads into lasting clients—all while saving time and streamlining their marketing efforts. Importantly, the platform focuses on nurturing relationships rather than directly selling, helping users build trust with contacts over time.
Pricing
Solo agents and those with small teams (up to three) will pay a $2,500 setup fee and a $500 monthly fee. Additional users can be added for $47 each.
Key features and benefits
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Automated email campaigns |
Automated, individualized email campaigns that better connect with clients, leads, and referral sources. |
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Text messaging campaigns |
Personalized text messaging that increase efficiency for regular, direct contact with clients and leads. |
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Social media content |
Expertly written, shareable social media posts. |
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Custom content creation |
Professionally crafted, tailored messaging for each agent’s specific audience and business goals. |
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CRM integration |
Seamless integration with popular CRM systems syncs contacts and streamlines communication processes. |
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Follow-up plans |
Plans designed to reconnect agents with past clients, convert leads, improve retention, and generate referrals. |
Room for improvement
Happy Grasshopper does not offer detailed reporting or advanced analytics for tracking campaign performance. This can make it harder for agents to measure the effectiveness of their messaging and marketing efforts.
Market Leader
Market Leader is a comprehensive real estate marketing and lead generation platform designed to help real estate agents and brokerages attract, engage, and convert leads. It provides a suite of tools, including customizable websites with IDX integration, a built-in CRM for managing leads, and automated marketing features like email campaigns and direct mail. It also offers an exclusive, paid lead generation service, helping real estate professionals grow their client base. The platform is known for integrating lead management and marketing automation into one system to boost productivity and sales.
Pricing
By all accounts, Market Leader’s website is not transparent about its pricing; you’d need to speak with a representative to fully understand your cost.
Key features and benefits
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Lead generation |
Exclusive, high-quality buyer and seller leads are generated through custom websites, search engine marketing, and social media advertising. |
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Built-in CRM |
A powerful CRM automates follow-ups, tracks communications, and sets reminders. The enhanced mobile app allows agents to manage contacts, leads, and marketing tasks while away from the office. |
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Automated marketing campaigns |
Customizable, automated email and direct mail campaigns keep agents in front of their contacts. |
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Marketing center |
A comprehensive library of predesigned marketing materials, including flyers, postcards, and email templates that can be customized to fit an agent’s branding and property needs. |
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Custom websites with IDX integration |
Skillfully designed websites that feature IDX integration allow agents to showcase property listings directly on their site. |
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Listing alerts |
Automated listing alerts notify leads about new properties that match their criteria. |
Room for improvement
Agents are required to accept an initial six-month contract, which may encourage some to try a competitor who offers a free trial period before deciding whether its services best suit their needs.
ReminderMedia
Here’s that smidge of bias I promised you . . .
ReminderMedia is a marketing company that specializes in assisting entrepreneurs like real estate agents with building and maintaining strong client relationships. We provide marketing designed to keep agents consistently in touch with their contacts, helping them develop long-term, meaningful relationships and increase the likelihood of repeat business. Our best-in-class marketing improves client retention, generates referrals, and allows agents to fortify a robust and trusted personal brand.
Pricing
We frequently run promotions, but our base price points are as follows:
- Personally branded print magazines: There’s a $299 one-time setup fee, plus $4.99 per issue with a minimum order of 50 magazines.
- Digital Marketing Platform: Five tools in one, the Digital Marketing Platform includes the Local Events Email Newsletter, Branded Posts Email Newsletter, and Social Media Automation along with our unique Digital Magazines and Landing Pages. Print magazine customers pay $79.99, while non-magazine clients are charged $119.99. (Become a magazine client, and get your first month of the Digital Marketing Platform free.)
- Postcards: Prices vary from a low of $0.35 to $1.05 per card depending on postcard size, quantity ordered, and whether they’re sent by standard mail, first-class mail, or ship to self.
- Facebook marketing: The cost starts at $499.99 per month, and we recommend a minimum ad spend of around $10 per day.
Key features and benefits
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Personal branding |
Personally branded marketing, including direct mail, digital, and social media prominently displays an agent’s image, logo, and contact information. Creates a memorable connection with an agent’s audience, heightening recognition of their business. Humanizes their company by building familiarity, trust, and credibility and sets them apart from other agents, boosting their perceived value and enhancing their reputation in the marketplace. |
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Value-laden content |
Engaging content is written and designed to appeal to a wide range of interests—travel, design, food, art, health and wellness, home and garden, pets, and DIY, to name just a few—and is purposely crafted to be educational, entertaining, and endearing. Nurtures relationships with all members of an agent’s sphere, regardless of whether they’re currently looking to buy or sell. |
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True set-it-and-forget-it solution |
One-of-a-kind social media tool enables agents to schedule an entire year’s worth of prewritten and designed Facebook and/or Instagram posts from a huge selection of topics with only three clicks. All posts are branded to the agent and include a contact form to capture new leads. Guarantees a consistent social media presence in the easiest possible way, surpassing the manual efforts of competing agents. |
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Automated delivery |
Worry-free, reliable delivery keeps busy agents top of mind with frequent and regular marketing. |
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Unrivalled quality |
Unparalleled quality is offered at an incredibly affordable cost, exemplified by our flagship product—a 48-page, professionally designed magazine that reigns as the industry’s gold standard, comparable to top-tier publications like Real Simple and Architectural Digest. Presents agents in an impressive light, instantly elevating their brand above competitors. Print magazines are viewed as a gift, fostering a sense of reciprocity and generating referrals. With over 20 years of refined production and processes, we deliver a coffee-table-quality magazine at a price lower than what you’d pay for a typical Hallmark card. |
Room for improvement
We’re always on the hunt for ways to improve our services, and right now, one of the biggest gaps we see is our inability to prescreen the leads for our Facebook Ads Service—but we’re working on it. Right now, agents still have to follow up with their leads, though that’s just about it. We handle everything else, including setting up their Facebook Ads Manager, designing their ads, targeting their audiences, monitoring the performance of their campaigns and reporting results, and sending notifications of new leads.
Final thoughts
While handling your own marketing may seem like a viable option for saving money, partnering with a real estate marketing company offers a distinct advantage. Amid the five described in this blog, you’ll find experts who bring specialized knowledge, tools, and resources to help you reach your target audience more effectively, allowing you to focus on what you do best—serving your clients.
Whether you prioritize content creation, luxury branding, automated engagement, lead generation, or building and nurturing relationships with your sphere, there’s a real estate marketing solution designed to fit your needs. By choosing the right partner, you can elevate your brand, stay top of mind with clients, and grow your business with confidence. Explore the options mentioned here, and find the one among these best real estate marketing companies that most aligns with your goals and budget.
