Updated November 7, 2023 Adopt these four strategies used by successful social media marketers to consistently engage followers and meet your business goals I’m sure you’ve read a thousand times about the benefits of using social media. I think we all have. But very few tell you how to actually do it so here are… Read more »
4 Tips for How to Stay Consistent on Social Media
Drip Campaigns vs. Nurture Campaigns, Which is Best?
Drip and nurture are two words that are often used interchangeably when it comes to sales and marketing email campaigns, but they are two very different animals. Each has a very useful application when it comes to your client/prospect communications. In this episode of Above The Noise, Luke talks about how to leverage each type… Read more »
The Importance of a Morning Routine
Days can feel long when you’re in the sales business, especially when you get off to a rough start. If your morning routine usually involves waking up 15 minutes before you need to leave for work, you may want to consider a bit of an adjustment to your schedule. Starting your day refreshed and ready… Read more »
Who Needs Caffeine? Spring Forward with These 5 Morning Rituals
The time to set our clocks forward is quickly approaching. The daylight saving time change will force us to spring forward and advance our clocks one hour, resulting in an extra hour of daylight that we are so badly craving. However, losing that precious hour of sleep can make Monday morning rougher than usual. Use… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
Every Day is a Battle
In life, our existence becomes a series of patterns. Some of us live by a rigid routine that allows for maximum productivity. Others play it by ear, go with the flow, and tackle issues as they arise. Often our success is about the right balance of preparation, execution, and follow-through. Each day is bound to… Read more »
Our 2024 Financial Advisor’s Guide to the Best Client Gift Ideas
Here’s our curated list of the 10 best client gift ideas for $100 or less. The holiday season is a perfect time for financial advisors to show appreciation to their clients with a thoughtful and memorable gift. But they can be more than just tokens of gratitude; gift giving is an opportunity to strengthen relationships,… Read more »
2024 Financial Advisors’ Guide to Client Gifts Under $100
A dollar isn’t worth what it used to be, but try telling that to the Financial Industry Regulatory Authority (FINRA). It’s been nearly 30 years since the FINRA gift rule last adjusted the client gift allowance from $50 to $100. For a financial advisor restricted to such a piddly amount, finding a gift that shows… Read more »
Win the Spring Market with Local Events
When it comes to success in the competitive spring real estate market, top performing agents know it’s all about making connections. Sure, you’re going to differentiate yourself from the competition by providing exceptional service, but you’ll only get to that point if you’re able to build relationships first. That’s where local events come in. By… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
Top 10 Thanksgiving Recipes to Share with Clients
The holiday season is upon us! Over the next few weeks, clients will be busy spending a lot of time with the people who matter most. In particular, Thanksgiving is a huge opportunity for your business: 96 percent of American families will gather for a Thanksgiving meal. 28 percent of Americans will dine with 12… Read more »
