The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to… Read more »
3 Tips for Using AI to Optimize Your Real Estate Content Marketing
7 Proven Ways to Generate Leads and Referrals with a Custom Real Estate Magazine
Discover imaginative ways to use a custom real estate magazine to nurture relationships and generate leads and referrals. If you’re an agent who’s thinking about adding a custom real estate magazine to your marketing toolbox but aren’t quite sure of its value, then this blog is for you. Beyond mailing them to recipients and hoping… Read more »
5 Strategies for Geo Farming with Real Estate Postcards
Agents must understand that geo farming functions like a steady, slow-burning flame—not a firebomb. As a real estate agent, you have a ton of sophisticated marketing options available to you—AI-assisted outreach, social media, and Facebook ads, to name only a few. It’s enough to make you wonder, Does geo farming with real estate postcards still… Read more »
How to Get Real Estate Seller Leads (2024 Guide)
In the perfect storm of 2024, what more can agents do to generate real estate seller leads? When you’re in the thick of a market shift, trying to keep your real estate business from going under, platitudes like “Markets are always shifting” and “Just wait it out, it’ll be fine” are not helpful. Agents, and… Read more »
Ep. 395: 4 Essential Tips for Building Rapport with Clients
Building Rapport with Clients Who should listen: If you’re someone seeking guidance on how to build a good rapport with clients in ways that encourage them to know, like, and trust you, then you’ll benefit from today’s discussion. Key idea: Building rapport isn’t something that can be scripted. You need to be authentic, but… Read more »
Ep. 380: Creating a Sales Playbook That Actually Works
Building a Sales Playbook Who should listen: Anyone, including solopreneurs and regardless of industry, who needs reasons and guidance for putting together a detailed sales playbook. Key idea: You can’t track what you don’t measure, and you can’t measure what you don’t know. Whether you call it a sales development playbook, a sales enablement… Read more »
Ep. 273: How Rick Demko built a book of 10,000 clients
3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
The Best Real Estate Newsletters—What You Need to Know
Updated October 2, 2023 Even under the best of circumstances, it’s tough to create real estate newsletters that are worth reading. I’ve seen many tired templates crammed with blocks of text that make my eyes water and fuzzy images taken with a “shoot first, think about framing and lighting later” mentality. I’ve also come across… Read more »
5 Creative Holiday Marketing Ideas for Agents
You may be one of those real estate agents who figures that holiday marketing is primarily for other small business owners—owners of retail shops or whatnot—but you send your holiday greeting cards anyway because . . . well, it’s the thing to do. But here’s the deal. Done well, creative holiday marketing ideas can lay… Read more »
Ep. 304: Solid Advice for Creating Your 2022 Marketing Plan
How to Create a Marketing Budget: Start at the Finish Line Who should listen: Real estate agents who want guidance for creating a precise marketing budget that will help them meet their goals. Key idea: To make money, you need to be willing to spend money. Action item: Put your goal on paper, and… Read more »
Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices
4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »
