According to The Millionaire Real Estate Agent…
when you send 12 direct mail pieces to your farm over 12 months, you should receive 1 transaction for every 50 recipients.*
- Direct mail gets a response rate 5 to 9 times higher than email, social media, or paid search. **
- 76 percent of consumers trust direct mail when making a purchasing decision. They also trust it more than digital channels. ***.
- Direct mail is 21 percent easier for the brain to process than digital media, and garners higher recall. ****
*The Millionaire Real Estate Agent **ANA/DNA Response Rate Report 2018 ***MarketingSherpa 2017 ****“A Bias for Action,” Canada Post, 2015