Heartfelt Hustle: 5 Valentine’s Day Marketing Ideas

Valentine’s Day Marketing Ideas Your Clients Will Love

Clients typically don’t anticipate hearing from their service providers on Valentine’s Day—which is something you can use to your advantage.

Pattern interrupt is a psychological technique used in sales. Its power lies in its ability to disrupt someone’s typical autopilot responses (like saying, “No thanks,” and immediately hanging up the phone when they realize it’s a sales call). By introducing unexpected elements into your marketing or sales pitch, you challenge established patterns in a prospect’s thinking—potentially influencing behaviors, assumptions, and even final decisions.

On Valentine’s Day, you can use pattern interrupt to stand out from your competition and create a memorable impression. The lovers’ holiday is not one where clients expect to hear from their real estate agent, financial advisor, insurance broker, or other professional service provider, so when they do, it catches their attention.

In this Silver Dollar episode of Stay Paid, we provide five marketing ideas for Valentine’s Day you can easily use to promote your brand in ways that will delight your clients. Each has its distinct advantages, but they all serve to keep you top of mind. When you listen, you’ll hear suggestions for how to attract, engage, and thank your clients using social media, client events, content marketing, and more.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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