The Timeless Lead-Gen Strategy Agents Should Be Using

Stand Out in a Digital World by Sending Handwritten Notes

Social media is an essential component of modern marketing, but when everyone has gone digital, how do you rise above the noise? Enter the handwritten note.

Our guest this week on Stay Paid is Mike Wagner, a luxury real estate agent and instructor for the Moseley Real Estate Schools. The first thing he encourages new agents in need of leads to do is to make writing and sending handwritten notes to the people in their sphere a central component of their marketing strategies.

Handwritten notes are—and have always been—a powerful way to forge genuine connections and nurture relationships. But in an era where reels, posts, and likes flood our screens relentlessly, they are also a mighty tool you can use to distinguish yourself and leave a lasting impression.

Love it or hate it, social media has become an indispensable virtual marketplace where consumers exchange information, seek out recommendations, and vet companies and professionals before deciding to purchase or hire. But the relentless stream of content has led to a phenomenon known as “content saturation,” making it increasingly difficult for any single message to stand out.

This is where the handwritten note comes into play.

For Mike, sending a handwritten note is an unbeatable way to lend a tangible, personal touch in an otherwise digital world. When so many of a client’s daily interactions occur on desktop and mobile screens, receiving a handwritten note is a rare treat. This distinctiveness can be a secret weapon for those looking to cut through the digital noise.

For savvy marketers, handwritten notes hit all the right buttons

The distinctiveness and rarity of a handwritten note is only the tip of the proverbial iceberg when it comes to their effectiveness as a marketing tool.

Authenticity and personalization

Handwritten notes exhibit a level of authenticity that is often lacking in digital interactions. The effort and time invested in crafting one demonstrate a genuine interest in the recipient. Personalization is key to effective marketing, and there’s nothing more personal than a handwritten note addressing the recipient by name and conveying a heartfelt message.

Emotional connection

The tactile experience of holding a physical note, feeling the texture of the paper, and seeing the ink on the page triggers an emotional response a cold screen of pixels simply cannot.


Handwritten notes have a remarkable ability to stick in our memories. They often find a place on desks, refrigerators, or bulletin boards, serving as a constant reminder of the sender and their message. In the fast-paced digital world, this kind of lasting impression is priceless.

Building trust and loyalty

Trust is the foundation of any successful business relationship. A handwritten note conveys sincerity and commitment, which can go a long way in forming trust with clients, partners, and customers. Knowing that someone took the time to write a personal note fosters a sense of appreciation and loyalty in the relationship.

Enhancing customer relationships

In industries like real estate, where personal connections are paramount, handwritten notes can be game changers. Sending a congratulatory or thank-you note to a client after a successful transaction can leave a positive and lasting impression, increasing the likelihood of referrals and repeat business.

While handwritten notes may seem like a throwback to a bygone era, they are proving to be a valuable addition to the modern marketing tool kit. Incorporating them into your marketing strategy requires time and effort, but the return on investment in terms of strengthened relationships, increased brand loyalty, and the ability to stand out from your competition can be substantial.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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