In the Face of Upheaval, a Reason for Optimism

Recent events in real estate could produce positive changes, elevating the skills and professionalism of agents while also improving the industry’s public image.

In this very timely episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We note the current challenges facing the real estate industry—particularly the recent commission lawsuit and the resignation of Tracy Kasper, NAR president, due to a threat of blackmail—and ask him what he thinks the future might bring and how agent can prepare. Byron offers an optimistic perspective, envisioning a positive transformation in professional standards that could elevate the industry. But he also anticipates that real estate is going to become a more expensive business as a result.

We discuss the potential outcomes for NAR, contemplating scenarios where the association could endure but at a hefty price. Byron speculates on the emergence of a new association that could revolutionize industry standards, emphasizing the need for enhanced training and education focused on consumer benefit rather than board profits.

Beyond his industry analysis, Byron provides practical advice for real estate agents navigating these challenging times. He stresses the importance of not ignoring the ongoing issues but proactively communicating one’s stance on them to clients; transparency, he says, will become the cornerstone of success as agents are confronted by consumers’ questions. His advice to agents is to be prepared to confidently articulate the value they bring to the table.

Given that Byron is the cofounder and team leader of the One Team, which holds the distinction of being the #1 transaction team in Connecticut, we also ask him to share his most successful marketing strategies. He sheds light on the significance of rapid speed-to-lead response times and consistent follow-ups and describes his structured approach to lead management, revealing that the key to maximizing conversion rates rests in the actions taken within the first 48 hours of receiving a lead.

This episode is a treasure trove of insights and actionable strategies. Byron’s perspective offers a nuanced understanding of the challenges and opportunities that lie ahead in 2024 and beyond, making this podcast a must-listen for all professional agents.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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