Ep. 447: The Lead-Generating Superpower of a Customizable Magazine

A Personally Branded Magazine Will Get You Past the Trash Can and Into the Home

A customizable magazine, branded to you, encourages referrals and repeat business because it helps nurture your relationships with clients, keeps you top of mind, builds trust, and increases brand awareness and recognition—making it a sound investment for your business.

“Last year was my best in decades, and every single client was either a recipient of American Lifestyle or referred by a recipient of American Lifestyle.” ~ Margaret Woda, Long & Foster Real Estate

As a piece of marketing, a personally branded magazine is highly unique in both what it is and how it works to generate referrals and repeat business. In particular, the four high-quality publications written, designed, and printed by ReminderMedia (the company behind Stay Paid) represent the gold standard in customizable magazines.

In this Silver Dollar episode, we talk about the impressive benefits of having your own customized magazine, the opportunities it presents for promoting your brand, and why it stands apart from other types of marketing materials.

At its core, a customizable magazine, branded to you, encourages referrals and repeat business because it helps nurture your relationships with your clients, keeps you top of mind, builds trust, and increases brand awareness and recognition, making it a sound investment for your business.

Your magazine acts like a Trojan horse—it’s perceived as a gift and not as a solicitation for business, which gets you past the trash can and into homes. There your magazine will stays for weeks on the coffee table as a subtle reminder of your business. That reminder works to generate more referrals and repeat business with a greater lifetime ROI than any other direct mail marketing you’ve used before.

And we have the numbers to prove it.

When you listen to this episode, you’ll hear the incredibly impressive results from an independent survey of people our clients send their magazines to. Among the extraordinary findings, we discovered that because of the magazine:

• 33% of recipients made a referral to the professional who sent it to them.
• 84% of recipients are likely or very likely to make a referral.
• 69% of recipients did repeat business with the professional who sent it to them.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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