Ep. 268: How to Execute the Perfect Client Pop-By

Pop-By Real Estate Ideas That Any Business Can Use

Who should listen: Professionals engaged in relationship marketing who want more tools and tips to add to their marketing toolboxes.

Key idea: Pop-bys are not about soliciting business. They’re opportunities to show your appreciation.

Action item: Select 10 people from your database and schedule a pop-by with each of them.

Among the many relationship marketing ideas we discuss on Stay Paid, the client pop-by is one of the easiest, yet most effective, ideas for showing your clients how much you appreciate them. The value of a pop-by comes from your being able to show appreciation, stay in contact, keep in front of your clients, and encourage reciprocity in a short period of time and with relatively little cost.

A pop-by is a long-standing marketing tactic made popular in real estate by Brian Buffini. The idea is a straightforward one: schedule a quick “pop-by” to visit a client’s home to say hello, and provide them with something of value.

That’s it.

During this short Silver Dollar episode, we suggest who among your clients you should meet with, how often, and for how long.

We give you some clever, memorable, funny, and inexpensive ideas—some borrowed, some original—for gifts. (There’s no need to purchase expensive pop-by kits when a simple DIY will more than suffice.)

And we share an uncomplicated strategy for how to schedule and make the most of the opportunity that being face-to-face with clients offers.

The episode is about 15 minutes, so we don’t want to give it all away here. However, we do want to encourage you to take a minute to look at the large selection of FREE pop-by tags we offer on our website. We’ve recently added a few new ones, but the ones that allow you to attach a piece of candy (like a chocolate heart or pack of gum) are some of our most popular. You’ll find the link below.

With the ideas we offer in this episode and the free pop-up tags, you’ll have no need to hire a pop-by company—you can execute a great pop-by and be able to keep more of your money in your pocket.

Connect | Resources

• remindermedia.com/printables: Free items to download and use during a pop-by.
• American Lifestyle magazine: A ton of ideas you can use to create small gifts of value.
• remindermedia.com/popby: An easy-to-use Excel file to help you keep track of your pop-bys.