Thanks to its enormous user base, accessible interface, and sophisticated advertising system, Facebook has become one of the most effective ways for businesses to connect with customers.
This training set will teach you everything you need to get started with promoting your business on Facebook—from creating a business page and running ads to understanding analytics and following up with leads.
Part One: Getting Started
Why Facebook Marketing is Important
An Introduction to Your Facebook Business Page
Setting up a Facebook Business Page
Take These 3 Steps to Create a Must-Follow Facebook Page
Part Two: Facebook Ads
Setting Up Your Ads Manager Account
Which Types of Facebook Ads Should You Be Running
How to Create an Effective Facebook Branded Ad
How to Decide on a Target Audience
How to Boost a Post on Facebook
3 Types of Facebook Ads You Can Run
How to Create a Facebook Ad
Part Three: Video Marketing
Start Making These 6 Videos Today
How to Go Live on Facebook (Mobile)
How to Go Live on Facebook (Desktop)
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Crush the Competition with Facebook Live
Tips for a Successful Virtual Open House
The Benefits of Video Testimonials
Part Four: Engagement & Analytics
Tips for Increasing Engagement on Facebook
Find and Message People Who Like Your Page
How to Ban Someone from Your Facebook Page
Everything You Need to Know About Facebook Insights
Check Your Facebook Ad’s Performance
Here’s How You Can Use Facebook for Customer Service Purposes
Bonus Content
For a quick reference to some of the most important information in this training, download our free e-book.
To learn how to create effective real estate ads, step by step, check out our free Facebook Ads Training Webinar.
Advanced Content
3 Benefits of Split Testing
5 Ways You Can Increase Your ROI with Facebook’s Split Testing
How Facebook Pixel Can Transform Your Business
To learn even more tips for marketing on Facebook, check out the following episodes from our weekly sales and marketing podcast
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