A Message from Our President

We consistently emphasize the value of calling recipients when your magazine arrives. But with the warmer weather, longer days, and generally relaxed and cheerful mood that the summer sun seems to encourage, this is the perfect time of year to prioritize face-to-face interactions with those in your sphere.

Client and community events stand out as powerful touchpoints, and are among the favorite touchpoints that a surprising number of our Stay Paid podcast guests use and recommend to cultivate relationships with your sphere. These gatherings need not be extravagant; even a simple event like inviting clients and their friends to a local park where you’ve arranged for an ice cream truck to provide free treats for a few hours will foster the kind of goodwill and reciprocity that produces referrals and repeat business.

For inspiration, listen to this podcast episode where we discuss 12 client and community event ideas. We provide tips for maximizing ROI, securing sponsorship, leveraging events for client reviews, and extending their impact beyond the event date.

Beyond events, summer is an excellent time for door knocking. Personalize a small token of appreciation using our free door knocking gift tags when visiting clients—check out those specifically created for summer holidays. And explore opportunities to provide promotional copies of your personally branded magazine during prospecting, ensuring a distinctive and lasting impression.

However you choose to connect with clients this summer, remember to always express gratitude for their business, and let them know you’re always ready to assist them and others they know who may need your expertise.

To your continued success,