With more than 2 billion active users every month, Facebook is one of the best places to connect with leads and build relationships. But if you’re serious about your success on this platform, you’ll need to consistently engage your audience.
Today on Above the Noise, Josh Stike offers three tips for getting more of those valuable likes, comments, and shares that will expand your reach, increase your influence, and grow your business.
When it comes to marketing on Facebook, engagement is incredibly important—not just for its own sake, but because more engagement means your posts show up in more people’s feeds. And that means you’re going to have a much larger pool of relevant prospects. So, let’s look at some ways you can get more engagement on all of your posts.
Tip #1: Focus less on your products.
Now, this is going to sound counterintuitive, especially when the main reason you’re on social media is to drive sales. But you need to understand that people are always being marketed to—we see something like 5,000 pieces of marketing a day—and they’re less likely to engage with something that feels like a pitch. This is why you should make sure that most of your posts are there to offer value or encourage conversation.
If you’re in real estate, you could post a checklist of things people need to do before they move, or maybe share a blog post about a trending housing topic. When you provide useful content, you’ll notice that people will be more willing to like, comment, or share. And, when they do this, all of your posts are going to end up in a lot more feeds.
Keep this formula in mind if you’re struggling with this: 3-1-1. That means post three things that have nothing to do with your business, post one thing that’s related to your business, and post one thing that’s providing an offer or a deal to your readers.
Tip #2: Vary the types of content that you post.
For example, if you’re only sharing links to your blog, people are going to eventually grow tired of what you’re offering—even if it’s consistently great, useful content. So, try to mix it up by offering a little bit of everything: photos, videos, blog posts, and infographics. These are all examples of engaging, shareable content that you can leverage for your business.
When you see which kinds of content perform the best, you can focus mostly on producing those types of content. But, again, don’t forget to shake things up and test new things every now and then to keep people paying attention.
Tip #3: Create a call to action.
Your audience is busy, and they’re looking at so many different posts from friends and family, not to mention other businesses. You want to do everything you can to keep them focused on your content and what you want them to do.
Consider asking a question in order to get people to head to the comments section. If you’re sharing a blog post, make sure to include links to other posts you’ve written. Or, if you’re making a video, remind people how they can get more great content like what they just watched.
Speaking of which, if you liked this video, comment below and let us know how these methods worked out for you. Subscribe to this YouTube channel, and hit that bell icon to be notified when new videos are released. Find us on Facebook and Instagram. But, most importantly, take action on this today.